> On 1 Aug 2017, at 11:32, Russell Dornan <[log in to unmask]> wrote:
>
> Hi Christina,
>
> Following on from Helen’s mention of the “empty” style event, you can read about Wellcome’s one here:https://next.wellcomecollection.org/articles/emptywellcome
>
> It was fun, easy and successful ☺
>
> Russell
Can I ask, out of curiosity, how you measured successful?
i.e.
a spike in paying visitors?
a spike in Website visitors, attributed to instagram image sources?
some other metric?
(or nothing got broken [1] and the instagrammers didn't eat too much?)
Would it have been *as* successful or *more/less* successful if you'd invited a random group of people by offering free passes on Twitter?
Is it cheaper than inviting 'the press' ?
Again, just curious from an influencer point of view.
:o)
[1] https://www.theguardian.com/technology/2017/jul/14/selfie-woman-causes-200000-dollar-damage-artworks-la-gallery
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