Hi Gunnar,
Thanks for your message.
The measure of design activity I'm assuming is:
Level of design activity = number of people who call themselves designers (or who are identified as doing design work) x number of hours they work on design activities
This is same measure as governments use to assess (say) the contribution of creative industries.
I know that in protecting interests, it is tempting to argue that a small amount of inspired genius work by some (in one group) is equivalent to a huge amount of routine work by others (in a different group). All different groups make that argument if placed in an apparently disadvantaged position. It applies in all fields and all groups. The reality is inspiration and routine are well distributed :-)
All the best,
Terry
-----Original Message-----
From: [log in to unmask] [mailto:[log in to unmask]] On Behalf Of Gunnar Swanson
Sent: Wednesday, 5 July 2017 9:11 AM
To: PhD-Design - This list is for discussion of PhD studies and related research in Design <[log in to unmask]>
Subject: Re: Design and aesthetics
Terry,
> On Jul 4, 2017, at 8:55 PM, Terence Love <[log in to unmask]> wrote:
>
> Just trying to put aesthetics in its place in design activity as a whole – around 1%.
What is the unit of design activity? Designers x hours? Design efforts measured in value of stock options? Calories used during design activity?
Gunnar
Gunnar Swanson
East Carolina University
graphic design program
http://www.ecu.edu/cs-cfac/soad/graphic/index.cfm
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Gunnar Swanson Design Office
1901 East 6th Street
Greenville NC 27858
USA
http://www.gunnarswanson.com
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+1 252 258-7006
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