Junior Insight Analyst, The Telegraph
www.StatsJobs.com
The Telegraph are looking for a Junior Insight Analyst to support Telegraph’s commercial revenue by analysing and communicating market trends, audience behaviours and profiles to the commercial team and support campaign pitches. The role will assist with commercial campaign reporting, normative database and benchmarking and help support thought leadership projects.Key Role
Responsibilities
Provide audience and market insight to support client pitches, making sure that the ideas Spark presents are supported by data.
Use Adobe web analytics suite to interrogate and report audience behaviours around The Telegraph’s digital products and sponsored content.
Provide relevant data from various sources (web analytics, campaign performance, industry sources) to support the Insight Manager with thought leadership.
Use data, trends and research to inform idea creation and implementation for the commercial sales teams.
Support the Insight Analyst with the Telegraph Spark normative database, enabling Spark and clients to benchmark individual campaigns. Help to maintain the database and aid the future development of this database.
Support campaign reporting (mid & post) that provides performance data to the commercial teams and externally to clients.
Input into the Data team’s big insight projects around audience behaviours and value.
Keep an eye on the latest digital trends, competition and share knowledge with teams across The Telegraph.
More Information >>>>>http://bit.ly/2nToHOx
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