**Apologies for cross posting**
Introduction to Journals Marketing
5 April, London
Overview and programme
An essential introduction to the changing and challenging role of promoting journals in today's market, reflecting the sector's increased emphasis on author and society relationships and on 'input marketing' - encouraging high quality and therefore marketable content. Delegates will discuss a variety of promotional channels and put their decision-making to the test by working on a case study. The course will cover:
· The challenging market for journals: key issues to be aware of, changing models and channels, the roles of authors and societies, of publishers and intermediaries
· Marketing plans: key stages of planning and implementing a promotional plan (setting objectives, identifying the market and appropriate strategies). Selling your plan to editorial boards
· Marketing channels part 1: working with editorial boards, societies and libraries
· Marketing channels part 2: key tactics in the marketing mix, including search engine optimization (SEO), PPC advertising, social media, email marketing, publicity and conferences
· Monitoring results and how to measure success.
Delegate Comments
"A good step by step guide to the world of journals marketing. Really excellent delivery from the course tutor." Iain Tessier, Emerald Group Publishing
"Everything clear and concise with more indepth information to take away and read. Really useful and interesting discussions generated." Emma Barnes, Earthscan
About the tutor
Rachel Maund, Marketability is an international publishing consultant, specialising in marketing training, with over 30 years' practical experience. Rachel conducts marketing campaigns for publishing clients. Rachel founded Marketability in 1999 after 18 years working in international sales and marketing roles within academic, STM and professional publishing (including Taylor & Francis, Elsevier, Ashgate, and Gower Publishing).
Book your place<http://www.alpsp.org/Training/Introduction-to-Journals-Marketing/39990> or email [log in to unmask]<mailto:[log in to unmask]>
Fees
Members £372 (+VAT if applicable)
Non members £541 (+ VAT if applicable)
Academic £409 (+VAT if applicable)
Forthcoming events
Best Practices in Editor-in-Chief Recruitment, 9 Feb, Webinar<http://www.alpsp.org/Events-Training/Best-Practices-in-Editor-in-Chief-Recruitment/41988>
How to Build a successful Open Access Books Programme, 22 Feb, London, Seminar<http://www.alpsp.org/Events-Training/SuccessfulOABooks/40031>
Journal Development 1: Practical plans for improving journal success, 23 Feb, London, Training<http://www.alpsp.org/Training/Journal-Development-1-Practical-plans-for-improving-journal-success/39995>
Introduction to Journals Publishing, 1 Mar, London, Training<http://www.alpsp.org/Training/Introduction-to-Journals-Publishing/39994>
Developing Open Access and Hybrid Journals, 9 Mar, London, Training<http://www.alpsp.org/Training/Developing-Open-Access-and-Hybrid-Journals/39993>
Don't forget that if you are unable to attend an open training course then we can bring the course to you as in-house training, available to all members worldwide. Contact Amanda Whiting by email [log in to unmask]<mailto:[log in to unmask]> or tel: +44 (0) 1865 247776.
Melissa Marshall
Training and Admin Coordinator
E: [log in to unmask]<mailto:[log in to unmask]> T: +44 (0) 1622 871035
W: www.alpsp.org<http://www.alpsp.org/> Follow us on Twitter: @alpsp
ALPSP is a Company limited by guarantee and incorporated in England and Wales Registration no: 4081634. Registered Office: Egale 1, 80 St Albans Road, Watford WD17 1DL UK
________________________________
DISCLAIMER: This email is confidential and intended solely for the use of the person(s) entitled to receive the confidential information it may contain. This email may contain information that is confidential and legally privileged. Any views or opinions presented are solely those of the author and do not necessarily represent those of ALPSP. If you are not the intended recipient, be advised that you have received this email in error and that any use, dissemination, forwarding, printing or copying of this email is strictly prohibited. If you have received this email in error please return it to the sender immediately and delete it completely from your computer system.
________________________________
lis-e-resources is a UKSG list - http://www.uksg.org
UKSG groups also available on Facebook and LinkedIn
Follow us on Twitter: https://twitter.com/UKSG
|