Dear all,
I'm looking to hear from practitioners in HE who may have carried out marketing activities around customer awareness and engagement with unique and distinctive material and associated services. Particularly looking for colleagues who have gathered customer feedback in a consolidated way around both internal users and non-users through methods like focus groups, feedback forms, surveying, etc. relating to any element of their offering beyond the way HE libraries do as standard.
Eager to hear about any methodologies, experiences, successes, findings etc. off list. Happy to anonymously summarise findings.
Best Wishes-Ian
Ian Johnson
Head of Special Collections & Archives
Philip Robinson Library
Newcastle University
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