Hi everyone,
Just a reminder that there are only 12 days left to sign up to our next collaborative action research project - 'What's the brand?' - Let's Get Real 5 http://www.weareculture24.org.uk/projects/action-research/phase-5/
We are looking for arts or heritage organisations to join us (signed ups so far include Yorkshire Sculpture Park, V&A, Bristol Museums, Ironbridge Gorge Trust and National Army Museum) and this time we are going deep into the issues around digital product development, online retail and generating online income and value.
It's still a sad fact but very few cultural organisations are actually maximising the potential that digital offers, especially when it comes to making money or generating real value online and we believe this project is a good opportunity to try out new approaches in a supported environment with guidance from experts.
You can read our interview with cultural brand expert Frances Croxford, who spent 10 years as Product Developer at Tate Enterprises before setting up her own company Seeking State and is now working with us on Let's Get Real 5- "In the current climate it has to be about sustainability and resilience, but retail has to be both a financial and emotional building of your brand."
http://letsgetrealconference.com/blog/2016/05/19/427/
We also talked to Tim Plyming from Nesta about the possibilities of online retail and why they became project partners for Let's Get Real 5. http://letsgetrealconference.com/blog/2016/05/10/tim-plyming-online-retail/
Deadline for sign up is 27th June and the project runs from July to February with a time commitment of eleven days.
Please get in touch if you have any questions or fancy a chat.
Cheers Jane
Jane Finnis
Chief Executive, Culture24
Direct Line: 01273 523986
Mobile: 078 66 77 0818
Follow: @janefinnis
The Company:
www.WeAreCulture24.org.uk
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www.MuseumsAtNight.org.uk - The biannual festival of late night arts, culture & heritage
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www.culture24.org.uk - The UK's arts & heritage guide online
www.show.me.uk - Museum games, collections, videos, stories and homework help, for children
www.VanGoYourself.com - Tired of just looking at paintings?
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