Hi Martha,
Tate worked with MHM on website audience segmentation before my time. Elena Villaespesa the digital analyst at the time (now at the MET) worked on it with Sabine Doolin, Audience Research & Insight Manager and others. It was a while ago now but in case it's helpful here is a blog post about it
http://www.tate.org.uk/about/our-work/digital/digital-metrics/website-audience-segmentation
and the booklet distributed across Tate:-
http://www.tate.org.uk/download/file/fid/46243
When I worked at Southbank Centre we worked with Bunnyfoot to create persona's, a slightly different approach to help guide all digital work. We then updated these with help from Cogapp. I am a big fan of persona's but it depends what you are trying to do.
Happy to have an informal chat, as I've always been interested in this area.
Thanks,
Tess
@tessschuberth
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Martha Henson
Sent: 13 June 2016 20:24
To: [log in to unmask]
Subject: Culture Segments and online
Hi all,
Has anyone done any work with MHM's culture segments in the context of an online offer? Or seen examples of others doing this? Am wondering whether that might work for a project we're doing at the moment.
Thanks! Martha
--
Consultant
Frankly, Green + Webb
@marthasadie
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