Dear all,
This recent article by Martha Henson https://marthasadie.wordpress.com/2016/03/09/stop-wasting-money-on-digital-projects-if-you-arent-prepared-to-promote-them-properly/ attracted a lot of support in the cultural heritage field. We’ve all been in similar situations, it seems: devoting staff time and money to creating new digital projects, resources, apps and websites which we know are terrific.
And then, somehow, they don’t quite land with the target audience. Or users try our new website out, but it’s not “sticky” enough to bring them back again. The project funding ends and our glorious digital service just sits there, because it’s no-one’s responsibility to update it and carry on marketing it.
The MCG’s spring one-day conference on Friday 6 May focuses on making our digital projects sustainable in the long term, sharing the learning across our teams and integrating it into our everyday workflow, and improving our digital offer in the future: http://www.eventbrite.co.uk/e/mcg-spring-workshop-2016-life-support-living-with-digital-projects-tickets-22239111782<https://server.culture24.org.uk/OWA/redir.aspx?REF=fkPBPlbEJ9NPttvC8z0r73oIMDk0Mf92QL6e_oX_KQWOZNaSbG7TCAFodHRwOi8vd3d3LmV2ZW50YnJpdGUuY28udWsvZS9tY2ctc3ByaW5nLXdvcmtzaG9wLTIwMTYtbGlmZS1zdXBwb3J0LWxpdmluZy13aXRoLWRpZ2l0YWwtcHJvamVjdHMtdGlja2V0cy0yMjIzOTExMTc4Mg..>
It’s a small, friendly and supportive day up at the Hospitium in York: digital strategy expert Charlotte Sexton is our keynote speaker on 'Life post-launch: How to tackle a digital hangover'.
MCG events are a great opportunity to connect with other people working on similar projects, to get support and advice and share best practice, while a range of emerging and eminent speakers from UK museums and heritage sites present on topics that matter, in a friendly and welcoming atmosphere.
Tickets are £60 for members - and becoming a member is free!
Ticket sales close at 5pm on Friday: book your place now:
http://www.eventbrite.co.uk/e/mcg-spring-workshop-2016-life-support-living-with-digital-projects-tickets-22239111782<https://server.culture24.org.uk/OWA/redir.aspx?REF=fkPBPlbEJ9NPttvC8z0r73oIMDk0Mf92QL6e_oX_KQWOZNaSbG7TCAFodHRwOi8vd3d3LmV2ZW50YnJpdGUuY28udWsvZS9tY2ctc3ByaW5nLXdvcmtzaG9wLTIwMTYtbGlmZS1zdXBwb3J0LWxpdmluZy13aXRoLWRpZ2l0YWwtcHJvamVjdHMtdGlja2V0cy0yMjIzOTExMTc4Mg..>
Best wishes,
Rosie Clarke
Campaigns Officer, Culture24
Direct line: 01273 523982 (please note new number!)
Office: 01273 623266
Follow: @MuseumsAtNight<https://server.culture24.org.uk/OWA/redir.aspx?REF=QMFTU_9EbfaBPSDPsgatPrrEor5dN2EtlFEQZBDsnpiOZNaSbG7TCAFodHRwOi8vd3d3LnR3aXR0ZXIuY29tL211c2V1bXNhdG5pZ2h0>
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The company:
www.WeAreCulture24.org.uk<https://server.culture24.org.uk/OWA/redir.aspx?REF=h8Iw7RroT_RkzW4EnGA51a0hk_YXIwQawdGtom8W2l-OZNaSbG7TCAFodHRwOi8vd3d3LndlYXJlY3VsdHVyZTI0Lm9yZy51ay8.> – We make amazing happen
We publish:
www.culture24.org.uk<https://server.culture24.org.uk/OWA/redir.aspx?REF=tJs8PdtwWjTEf1haBOEE3y-XdZsvnO1z2e6Fij0o32iOZNaSbG7TCAFodHRwOi8vd3d3LmN1bHR1cmUyNC5vcmcudWsv> - The UK’s arts & heritage guide online
www.show.me.uk<https://server.culture24.org.uk/OWA/redir.aspx?REF=FsOH5uJOWMNcQ4dbvftkL_I6wg_5gbByRKx23-RCWliOZNaSbG7TCAFodHRwOi8vd3d3LnNob3cubWUudWsv> - Museum games, collections, videos, stories and homework help, for children
www.VanGoYourself.com<https://server.culture24.org.uk/OWA/redir.aspx?REF=RtbH1gSxifTEFwy-rhV3GF7hKPcaNkraSYU2e615Rv6OZNaSbG7TCAFodHRwOi8vd3d3LnZhbmdveW91cnNlbGYuY29tLw..> - Recreate famous paintings with your friends
We lead:
www.MuseumsAtNight.org.uk<https://server.culture24.org.uk/OWA/redir.aspx?REF=Cmb9JyqTnQXgEz67G9LRn7lE80G86XcvclFT6DgvN7-OZNaSbG7TCAFodHRwOi8vd3d3Lm11c2V1bXNhdG5pZ2h0Lm9yZy51ay8.> - The biannual festival of late night arts, culture & heritage: Wednesday 11 - Saturday 14 May, Thursday 27 - Saturday 29 October 2016
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