**Apologies for cross posting**
Effective Journals Marketing
9 June, London
Technology is changing, new business models are developing and new markets emerging - the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal's objectives. The workshop will be highly interactive.
Delegate Comments
"Great to be able to suggest topics in advance which were heeded. Comprehensive slides and info packs with excellent break-out sessions."
Mike Hallworth, Wiley-Blackwell
"Easy to understand - could ask questions at any point. Very interactive. Segmented approach really useful. Enjoyed learning from the experts!"
Kate Smith, Maney Publishing
Programme
* Changing business models: their impact on marketing
* Changing products: what do customers want?
* Changing customers: new markets, personalization and community building
* Changing organizations: new competitors, branding, positioning
* Marketing to end-users, authors and librarians: key objectives and tactics
* Extending the marketing toolkit: search engines, social media, digital media etc.
Tutors: Naomi Blumsom, SAGE Publications and Emma Watkins, IOP Publishing
Book on this course<http://www.alpsp.org/Training/Effective-Journals-Marketing/30167> or email [log in to unmask]<mailto:[log in to unmask]>
Don't forget that if you are unable to attend an open course then we can bring the course to you as in-house training, available to all members worldwide. Contact Amanda Whiting by email [log in to unmask]<mailto:[log in to unmask]> or tel: +44 (0)1865 247776.
Forthcoming ALPSP Courses:
Effective Journal Editorial Management, 11 May, London<http://www.alpsp.org/Training/Effective-Journal-Editorial-Management/30169>
Project Management for Publishing, 18 May, London<http://www.alpsp.org/Training/Project-Management-for-Publishing/30623>
Journal Metric Analysis and Measuring Impact, 26 May, London<http://www.alpsp.org/Training/Journal-Metric-Analysis-and-Measuring-Impact/30168>
Introduction to People Management for Publishing, 15 June, London<http://www.alpsp.org/Training/Introduction-to-People-Management-for-Publishing/30622>
Melissa Marshall
Training and Admin Coordinator
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