**Apologies for cross posting**
Introduction to Journals Marketing, 20 April, London
Tutor: Rachel Maund, Marketability. Read Rachel's blog SciHub, sharing and predatory journals: how can publishers justify their existence?<http://blog.alpsp.org/2016/04/scihub-sharing-and-predatory-journals.html>
An essential introduction to the changing and challenging role of promoting journals in today's market, reflecting the sector's increased emphasis on author and society relationships and on 'input marketing'.
Delegate Comments
"Good presentation - with little snippets of 'fun'. Especially good for journal marketeers no matter whether one has been doing this for a long time." Pat Theseira, Taylor & Francis
"Brilliant course, really kept me engaged throughout and I came out with so many ideas and notes." Carla Owen, The IET
Programme
* The challenging market for journals: key issues to be aware of, changing models and channels, the roles of authors and societies, of publishers and intermediaries
* Marketing plans: key stages of planning and implementing a promotional plan (setting objectives, identifying the market and appropriate strategies). Selling your plan to editorial boards
* Marketing channels part 1: working with editorial boards, societies and libraries
* Marketing channels part 2: key tactics in the marketing mix, including search engine optimization (SEO), PPC advertising, social media, email marketing, publicity and conferences
* Monitoring results and how to measure success
Book your place on this course<http://www.alpsp.org/Training/Introduction-to-Journals-Marketing/30170> or email [log in to unmask]<mailto:[log in to unmask]>
Don't forget that if you are unable to attend an open course then we can bring the course to you as in-house training. Contact Amanda Whiting by email [log in to unmask]<mailto:[log in to unmask]> or tel: +44 (0) 1865 247776
Melissa Marshall
Training and Admin Coordinator
E: [log in to unmask]<mailto:[log in to unmask]> T: +44 (0) 1622 871035
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New Policy Bulletin<http://www.alpsp.org/Representation-Policy> launched for ALPSP members - login to view and sign-up now<mailto:[log in to unmask]>!
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