> On 19 Feb 2016, at 17:11, Eduardo corte-real <[log in to unmask]> wrote:
>
> I knew it. I just was not sure if it was the chorizo-broccoli or the pinot grigio - pasta theory or, of course, Sapir-Whorf hypothesis. But no. I’m not interested in discussing if naming colors refines color perception (although I find this hypotheses rather true).
> It is clear for me (and for the Port wine- Bacalhau theory) that words are not colors (in any sense). That’s why I say that naming colors is the first color theory available. Because the name of a color is an abstraction that by intertwining with other color names (abstractions) defines a system that describes a natural phenomena. Even in the sense that Terry SEEMED to be asking about. Grouping colour experiences under designations (in a serious epistemological manner) corresponds to a first level of theorization.
> WE recognize that the kind of theorization we are talking about is like deciding on sorting seeds or not sorting seeds. Although there are a lot of grain that are seeds, we need to sort them out in order to make sense about what is coming out of each one of them once they are growing… A theory stating that ALL Seeds are SEEDS (in a Charlton Heston voice) is of no use for farmer’s designs.
> But let’s say that Terry is demanding something more worthwhile. That there should be a theory of Design in color or Color for Design, or Design coloring or Designing Colorfully. and that this theory should be like any other sound clear anglo saxon theory, i.e. an Engineering device… in this case on how to use color in the realm of the realizations we call DESIGN. Then we should start by saying that YES, there is no other designfull existence for colors outside the color meaning color system, and this system is by definition establishing that it "Is better to assume as an axiom in making design theory that colour always comprises a set of fixed colours rather than assuming colour as being a continuous spectrum.”
> However, we might say that (according to the tagus-almada theory) there is a color existence of color itself, and regardless of design purposes, we might consider designing color for color stake. Any design decision we would make under the rightful assumption that color is a continuous spectrum would fall in a taxonomy of fixed colors...
>
> Cheers,
> Eduardo
>
>> No dia 19/02/2016, às 15:21, Gunnar Swanson <[log in to unmask]> escreveu:
>>
>>> On Feb 19, 2016, at 9:45 AM, Eduardo Corte-Real A. Corte-Real <[log in to unmask]> wrote:
>>>
>>> I really think that what separates the existing flux of light wave lengths spectrum are words.
>>> There is a linguistic moment in which you stop saying blue, and… you can’t start saying green and… you finally can start saying green.
>>
>>
>> Eduardo seems to be referring to the Sapir-Whorf hypothesis. It’s the belief that language and culture affect color perception rather than merely affecting the description of color perception. I’ll leave that to others.
>>
>> Color is not a wave length and a wave length is not color. Color is not a set of wave lengths and a set of wave lengths are not color. While words may be used to attempt description of color, words are not colors in the sense that Terry seemed to be asking about.
>>
>>
>> Gunnar
>>
>> Gunnar Swanson
>> East Carolina University
>> graphic design program
>>
>> http://www.ecu.edu/cs-cfac/soad/graphic/index.cfm
>> [log in to unmask]
>>
>> Gunnar Swanson Design Office
>> 1901 East 6th Street
>> Greenville NC 27858
>> USA
>>
>> http://www.gunnarswanson.com
>> [log in to unmask]
>> +1 252 258-7006
>>
>>
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