Hi Sarah,
Mike's suggestions are excellent, but I do feel compelled to ask (sorry!) -
why no QR codes? They really are perfect for this kind of task, and nothing
to stop you from doing both (they work best with short urls etc.)
Would also yield some very interesting results if you connect up the
analytics, comparing how many scanned the code vs. typed out the URL.
Best regards,
Nick
On Friday, 26 February 2016, Sarah Younas <[log in to unmask]>
wrote:
> Hi all,
>
> I'm wondering if any of you could offer advice on the best way to signpost
> visitors in a gallery or museum space to online content?
>
> We're about to trial an audio project that invites visitors to use their
> own devices to listen to short stories about our collections, ideally while
> they're still in the museum space and looking at a specific object. - The
> content will be hosted on Soundcloud, meaning that there's a few steps for
> visitors to go through in order to listen, including connecting to our
> Wi-Fi and then searching for content.
>
> A few thoughts we've had about signposting included shortening links so
> that content is easier to search for and then including the link and an
> audio icon on object labels. - We'd like to avoid QR codes!
>
> I'm wondering whether anyone could share any insight with us about the
> behaviour of visitors using their own devices within a space to access
> bonus, additional content and if there are any tried and tested methods for
> signposting that have been successful?
>
> I'm happy to share the results of the trial for anyone that's interested.
>
> Thanks in advance.
>
> Best wishes
> Sarah.
>
>
> Sarah Younas
> Assistant Digital Officer
>
> Tyne & Wear Archives & Museums
> Discovery Museum
> Blandford Square
> Newcastle upon Tyne
> NE1 4JA
>
> T: 0191 277 2324 (EXT - 22324)
> E: [log in to unmask] <javascript:;><mailto:
> [log in to unmask] <javascript:;>>
> W: http://www.twmuseums.org.uk<http://www.twmuseums.org.uk/>
> W: http://www.tributaries.org.uk<http://www.tributaries.org.uk/>
>
>
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
>
--
Nick Clarey
CEO, Airsource Ltd.
Phone: +44-1223-708370
Fax : +44-1223-309814
****************************************************************
website: http://museumscomputergroup.org.uk/
Twitter: http://www.twitter.com/ukmcg
Facebook: http://www.facebook.com/museumscomputergroup
[un]subscribe: http://museumscomputergroup.org.uk/email-list/
****************************************************************
|