hm…vs installing a QR code scanning app, booting it up, getting camera steady, scanning, following link… ;-)
_____________________________
Mike Ellis
Thirty8 Digital: a small but perfectly formed digital agency: http://thirty8.co.uk
* My book: http://heritageweb.co.uk *
On 26 February 2016 at 17:41:16, Mia ([log in to unmask]) wrote:
Maybe because it's actually quite time-consuming to accurately type a shrtnd wrd and unfamiliar domain name? :D
/ducks and runs, as the kids used to say
Cheers, Mia
Sent from my handheld computing device
> On 26 Feb 2016, at 17:30, Mike Ellis <[log in to unmask]> wrote:
>
> I’m as cynical as the next person about QR codes, but there’s remarkably little evidence from actual in-the-wild projects to support the assertion that no-one scans them.
>
> So overall, yeh, I agree with Nick - do both! Have a little card with a QR code and a short URL on it (and SMS shortcode as well!) - but whatever you do, put unique Google Analytics campaign parameters on all the approaches - that way you’ll be able to gather loads of evidence either way - and can you then share with the group please? :-)
>
> We did this with the previously mentioned Roman Baths campaign - actually in that instance the QR code made up 64% of total clicks - which surprised me as much as the next person..
>
> Mike
>
>
> _____________________________
>
> Mike Ellis
>
> Thirty8 Digital: a small but perfectly formed digital agency: http://thirty8.co.uk
>
> * My book: http://heritageweb.co.uk *
>
> On 26 February 2016 at 17:14:57, Nick Clarey ([log in to unmask]) wrote:
>
> Hi Sarah,
>
> Mike's suggestions are excellent, but I do feel compelled to ask (sorry!) -
> why no QR codes? They really are perfect for this kind of task, and nothing
> to stop you from doing both (they work best with short urls etc.)
>
> Would also yield some very interesting results if you connect up the
> analytics, comparing how many scanned the code vs. typed out the URL.
>
> Best regards,
>
> Nick
>
> On Friday, 26 February 2016, Sarah Younas <[log in to unmask]>
> wrote:
>
>> Hi all,
>>
>> I'm wondering if any of you could offer advice on the best way to signpost
>> visitors in a gallery or museum space to online content?
>>
>> We're about to trial an audio project that invites visitors to use their
>> own devices to listen to short stories about our collections, ideally while
>> they're still in the museum space and looking at a specific object. - The
>> content will be hosted on Soundcloud, meaning that there's a few steps for
>> visitors to go through in order to listen, including connecting to our
>> Wi-Fi and then searching for content.
>>
>> A few thoughts we've had about signposting included shortening links so
>> that content is easier to search for and then including the link and an
>> audio icon on object labels. - We'd like to avoid QR codes!
>>
>> I'm wondering whether anyone could share any insight with us about the
>> behaviour of visitors using their own devices within a space to access
>> bonus, additional content and if there are any tried and tested methods for
>> signposting that have been successful?
>>
>> I'm happy to share the results of the trial for anyone that's interested.
>>
>> Thanks in advance.
>>
>> Best wishes
>> Sarah.
>>
>>
>> Sarah Younas
>> Assistant Digital Officer
>>
>> Tyne & Wear Archives & Museums
>> Discovery Museum
>> Blandford Square
>> Newcastle upon Tyne
>> NE1 4JA
>>
>> T: 0191 277 2324 (EXT - 22324)
>> E: [log in to unmask] <javascript:;><mailto:
>> [log in to unmask] <javascript:;>>
>> W: http://www.twmuseums.org.uk<http://www.twmuseums.org.uk/>
>> W: http://www.tributaries.org.uk<http://www.tributaries.org.uk/>
>>
>>
>>
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>
>
> --
> Nick Clarey
> CEO, Airsource Ltd.
> Phone: +44-1223-708370
> Fax : +44-1223-309814
>
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