We have been using Google Tag Manager since last November and it has a number of advantages. The remote access to deplpy new tags is generally less risky than live coding hacks. It is also really easy to set up the tags compared to in-line coding and has version control, so if you break something, you can roll back.
We also use its user access controls to allow our main Marketing Agency to edit tags themselves, although we do restrict publish access. We separate their code into a separate container, so it doesn't get published half-baked if either they or us, are working on tags.
We have some quite complex Event Tracking set up using it and it is great. We have used it to responses within games, track Wi-Fi usage, Capture individual session usage of audioguide interfaces.
Some more detail of this is in this recent V&A Digital Media post:
Set up:
http://www.vam.ac.uk/blog/digital-media/capturing-user-behaviour-specific-to-your-services
Example of data it can give you:
http://www.vam.ac.uk/blog/digital-media/how-people-really-react-when-judged-as-shown-by-game-data
Andrew Lewis
Digital Content Delivery Manager
Digital Media Department
www.vam.ac.uk/digitalmedia
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of MCG automatic digest system
Sent: 04 November 2015 00:02
To: [log in to unmask]
Subject: MCG Digest - 2 Nov 2015 to 3 Nov 2015 (#2015-85)
There are 7 messages totaling 615 lines in this issue.
Topics of the day:
1. Google Tag Manager (3)
2. New Book from MuseumsEtc - CODE | WORDS: Technology and Theory in the
Museum
3. FW: REMINDER for AHRC Connected Communities Heritage Network Symposium -
EOI Call
4. Two free digital courses, (Digital Stategy and Copyright)
5. In-gallery digital exhibits - a few questions
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Date: Tue, 3 Nov 2015 09:50:23 +0000
From: Robert Ziherl <[log in to unmask]>
Subject: Re: Google Tag Manager
Hi Mike.
Before google tag manager we had to add tracking scripts to every link on the web site that we wanted to measure click frequencies on. The main reason for using google tag manager as I see it is that you can set up automatic tracking of a variety of things, page views, clicks on links or clicks on any element on the web page, and with smart rules you can group specific events, for example all pdf downloads or all clicks on your site.
Another reason is that you can have all your scripts in one place and you only have to include one script on your web page.
And as you mentioned you can add or subtract as many scripts you’d like without bugging the IT department all the time. Less friction means you can be more experimental and flexible.
With that said folks in marketing departments etc without coding skills still will depend heavily on IT departments to make GTM work because it is quite complex and can be very frustrating.
/Robert
________________________________
[cid:image001.gif@01D0A50D.59A64090]
Robert Ziherl
Senior Digital Media Producer
New Media Department
The Nordic Museum: Djurgården, Djurgårdsvägen 6-16, Box 27820, 115 93 Stockholm Tfn +46-8-5195 46 85 E-post [log in to unmask]<mailto:[log in to unmask]>
www.nordiskamuseet.se<http://www.nordiskamuseet.se/>
Twitter @ziherl<https://twitter.com/ziherl>
Content from The Nordic Museum
Äppelappen<http://www.nordiskamuseet.se/svenskaapplen>
Smyckesportal<http://smycken.nordiskamuseet.se/>
Appen Årets dagar<http://aretsdagar.nordiskamuseet.se/>
Dandy<http://dandy.nordiskamuseet.se/>
Modemakt<http://modemakt.se/modemakts-modedatabas.html>s modedatabas Livsbild -- berättelser från livet<http://livsbild.se/Livsberattelser/>
Guldknappen<http://guldknappen.blogg.nordiskamuseet.se/>
DigitaltMuseum -- Nordiska museets publika föremålsdatabas<http://digitaltmuseum.se/info/owners/S-NM>
www.nordiskamuseet.se
2 nov 2015 kl. 20:50 skrev Mike Ellis <[log in to unmask]<mailto:[log in to unmask]>>:
Hi all
Does anyone know if there's a reason to use GTM other than if you're IT dept is a bit slow/unresponsive at making edits on your site?
I have played around a bit and although this is a valid reason (of sorts, albeit a slightly sad reason) it makes it a specific use case rather than a general one.
Any insights?
cheers
Mike
_____________________________
*Mike Ellis *
Thirty8 Digital: a small but perfectly formed digital agency:http://thirty8.co.uk<http://thirty8.co.uk> <http://thirty8.co.uk/>
* My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
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Date: Tue, 3 Nov 2015 10:11:52 +0000
From: Mike Ellis <[log in to unmask]>
Subject: Re: Google Tag Manager
Hi Robert
Great, thanks, that's also what @chrisuntt and @jottevanger said on Twitter - having played some more I can see that the event stuff in particular is pretty flexible and powerful. I also like your point about being able to be more experimental.
There seem to be only a few examples out there of practical examples - would be great to get some more from the sector. I know Andrew Lewis et al are big on this (recent post
http://www.vam.ac.uk/blog/digital-media/capturing-user-behaviour-specific-to-your-services)
- also believe he's doing an upcoming talk (MCN?) on similar. But any more live / real / useful examples would be really interesting, if anyone has any.
cheers
Mike
_____________________________
*Mike Ellis *
Thirty8 Digital: a small but perfectly formed digital agency:http://thirty8.co.uk <http://thirty8.co.uk/>
* My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
Robert Ziherl wrote:
> Hi Mike.
> Before google tag manager we had to add tracking scripts to every link on the web site that we wanted to measure click frequencies on. The main reason for using google tag manager as I see it is that you can set up automatic tracking of a variety of things, page views, clicks on links or clicks on any element on the web page, and with smart rules you can group specific events, for example all pdf downloads or all clicks on your site.
>
> Another reason is that you can have all your scripts in one place and you only have to include one script on your web page.
>
> And as you mentioned you can add or subtract as many scripts you’d like without bugging the IT department all the time. Less friction means you can be more experimental and flexible.
>
> With that said folks in marketing departments etc without coding skills still will depend heavily on IT departments to make GTM work because it is quite complex and can be very frustrating.
>
> /Robert
>
>
>
>
> ________________________________
>
> [cid:image001.gif@01D0A50D.59A64090]
>
>
>
> Robert Ziherl
> Senior Digital Media Producer
> New Media Department
> The Nordic Museum: Djurgården, Djurgårdsvägen 6-16, Box 27820, 115 93
> Stockholm Tfn +46-8-5195 46 85 E-post
> [log in to unmask]<mailto:[log in to unmask]
> > www.nordiskamuseet.se<http://www.nordiskamuseet.se/>
>
> Twitter @ziherl<https://twitter.com/ziherl>
>
> Content from The Nordic Museum
> Äppelappen<http://www.nordiskamuseet.se/svenskaapplen>
> Smyckesportal<http://smycken.nordiskamuseet.se/>
> Appen Årets dagar<http://aretsdagar.nordiskamuseet.se/>
> Dandy<http://dandy.nordiskamuseet.se/>
> Modemakt<http://modemakt.se/modemakts-modedatabas.html>s modedatabas
> Livsbild -- berättelser från
> livet<http://livsbild.se/Livsberattelser/>
> Guldknappen<http://guldknappen.blogg.nordiskamuseet.se/>
> DigitaltMuseum -- Nordiska museets publika
> föremålsdatabas<http://digitaltmuseum.se/info/owners/S-NM>
> www.nordiskamuseet.se
>
> 2 nov 2015 kl. 20:50 skrev Mike Ellis<[log in to unmask]<mailto:[log in to unmask]>>:
>
> Hi all
>
> Does anyone know if there's a reason to use GTM other than if you're IT dept is a bit slow/unresponsive at making edits on your site?
>
> I have played around a bit and although this is a valid reason (of sorts, albeit a slightly sad reason) it makes it a specific use case rather than a general one.
>
> Any insights?
>
> cheers
>
> Mike
>
>
>
>
> _____________________________
>
>
> *Mike Ellis *
>
> Thirty8 Digital: a small but perfectly formed digital
> agency:http://thirty8.co.uk<http://thirty8.co.uk>
> <http://thirty8.co.uk/>
>
> * My book: http://heritageweb.co.uk<http://heritageweb.co.uk/> *
>
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
>
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
>
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Date: Tue, 3 Nov 2015 11:14:01 +0000
From: Graeme Farnell <[log in to unmask]>
Subject: New Book from MuseumsEtc - CODE | WORDS: Technology and Theory in the Museum
CODE | WORDS: Technology and Theory in the Museum
Editors: Ed Rodley (Peabody Essex Museum), Robert Stein (Dallas Museum of
Art) & Suse Cairns (Baltimore Museum of Art)
List members may be interested in this new book, currently available with Early-Bird 20% savings.
“Exciting, important and wide-ranging.”
Sree Sreenivasan, Chief Digital Officer, Metropolitan Museum of Art.
“Like the future, it is experimental, uncertain, and brilliant.”
Nina Simon, Executive Director, Santa Cruz Museum of Art and History, author of The Participatory Museum.
CODE | WORDS brings together leading museum thinkers and practitioners to explore emerging issues about the nature of museums in the light of the dramatic and ongoing impact of digital technologies.
Originally an online dialogue, CODE | WORDS is a series of conversations which explores challenging questions about the identity of museums, their role in society, their responsibility to serve a global public, and the nature of collecting, preservation, education, scholarship, primary research, and ethics in a digital age. The authors aim to inspire change, and to demonstrate the important relationship between emerging digital practices and museum theory.
For full details, contents and author list, simply visit:
www.museumsetc.com/products/code-words
Digital technologies won’t solve all the problems in the world, or the museum. Things will change, as they always do. How will we respond to those changes in a deliberate manner? This important new book will help you decide.
Graeme Farnell
Publisher, MuseumsEtc
PS A proportion of the sales of CODE | WORDS will support the Museum Computer Network Scholarship Fund.
_______________________________________________________
MuseumsEtc Ltd
UK: Hudson House | 8 Albany Street | Edinburgh EH1 3QB
USA: 675 Massachusetts Ave., Ste 11 | Cambridge | MA 02139
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Date: Tue, 3 Nov 2015 11:25:15 +0000
From: Nick Higgett <[log in to unmask]>
Subject: FW: REMINDER for AHRC Connected Communities Heritage Network Symposium - EOI Call
HERITAGE SYMPOSIUM - CALL FOR CONTRIBUTION - PAPERS, PRESENTATIONS, PANEL SESSIONS, WORKSHOPS, POSTERS AND PERFORMANCES
Dear Colleagues,
I would like to invite EOI’s for contributions to the
3rd AHRC Connected Communities Heritage Network Symposium
Date: January 14-15th 2016
Venue: University of Lincoln, Lincoln, UK
The AHRC funded Heritage Network http://www.heritagenetwork.dmu.ac.uk/ provides a forum and support for both academics and community partners working on Connected Communities and Digital Transformation Heritage Projects.
Our last symposium held in Sheffield was a great success with over 60 delegates sharing the results and experiences of their AHRC and HLF funded projects. Details of last year’s event can be found at http://www.heritagenetwork.dmu.ac.uk/symposium
The symposium is aimed at university researchers, community groups, creative professionals as well as cultural organisations focussing on Heritage. The symposium will be a great opportunity to share outcomes and discuss experiences from a wide variety of Heritage related research projects. This year contributions in the form of presentations, workshops, panel sessions, posters and performances are invited on the following themes:
Heritage project legacies
Future funding opportunities
Overseas community heritage research
Co-design and co-production methodologies and processes Digital heritage technologies such as virtual and augmented reality Geo-location and mobile technologies Community roles and relationships Museum and heritage centre closures Sustainability and new business models Project impact case studies Evaluation and measurement methodologies Research resources – availability and requirements Research ethics Design for heritage and museums Performance and media research outcomes Contributions related to other heritage research themes are also welcome
The symposium is free, food will be provided and successful contributors will be able to claim travel and accommodation expenses. Previously published but relevant work is welcome however for new work, following the symposium, contributors will be invited to submit papers for peer review and inclusion in an edited volume.
An outline of your proposed contribution of up to a maximum of 250 words should be sent to [log in to unmask]<mailto:[log in to unmask]> and CC’d to [log in to unmask]<mailto:[log in to unmask]>
This should include the time required (typically 20 mins for presentation and 50 mins for workshops etc) and any resources required.
Deadline for submission of abstracts is November 30th 2015
Please do not hesitate to contact me if you have any questions
Nick Higgett [log in to unmask]<mailto:[log in to unmask]>
AHRC Connected Communities Heritage Network
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Date: Tue, 3 Nov 2015 11:48:24 +0000
From: Alec Ward <[log in to unmask]>
Subject: Two free digital courses, (Digital Stategy and Copyright)
Dear MCGers,
The London Museum Development team will be running two free introductory courses, both being held at the Natural History Museum, developed and delivered by the Collections Trust.
Digital Strategy and Policy - November 24th, 10am-2pm
Introduction to Copyright - December 15th, 10am-2pm
Please find the detailed course outlines via the link below (intro to copyright will be live soon, but is still taking bookings).
http://www.museumoflondon.org.uk/files/1614/4560/6728/Digital_Strategy_Course_Outline_2015.pdf
Please follow the link below if you would like to attend.
http://www.museumoflondon.org.uk/corporate/about-us/museum-development-in-london/training-programmes/course-booking-form/
Many thanks and we hope to see you there!
Alec Ward
Alec Ward
Museum Development Officer, Digital Technologies Museum of London No 1 Warehouse West India Quay London E14 4AL
Tel:
Email: [log in to unmask]
www.museumoflondon.org.uk<http://www.museumoflondon.org.uk>
P Before printing, please think about the environment
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Date: Tue, 3 Nov 2015 11:43:33 +0000
From: Ian Smith <[log in to unmask]>
Subject: In-gallery digital exhibits - a few questions
Hi all,
I'd like to pick the group's brains about the creation and use of in-gallery digital exhibits.
(Disclaimer: I make two digital exhibit platforms, IGOR <http://www.igor-uk.com> and Darwin <http://www.digitalopps.co.uk/darwin/>, and I'm talking to as many heritage folk as I can to make them as useful as possible. There's no point making tools that nobody wants!)
So the questions are as follows - there are only a few - I appreciate different museums will give different answers but I'm intrigued to see what patterns or shared issues arise:
And please note that this refers to in-gallery exhibits only.
1. Level of expertise. Does your staff have the ability to use a CMS or other tool with which to build and install a standalone in-gallery digital exhibit - but also the experience to plan and design it in the first place?
2. DIY or not. Regardless of expertise do you prefer to have complete control over the reaction of a digital exhibit or would you rather 'hand it over' to an agency/freelancer. And how much would time constraints affect your decision?
3. Budget and spending. Both IGOR and Darwin come (at the moment) with eternal licences i.e. buy it once and remake the exhibit as often as you like. This means that there is only one purchase required (per instance of digital exhibit) but also that the initial cost is higher. Would you rather a larger upfront cost or spread it via e.g. a subscription?
4. Hardware. Do you prefer to use Windows, Mac, Android, iOS for your exhibits. Will the new iPad Pro influence what hardware you use in-gallery?
5. Connectedness. Do your in-gallery exhibits need to be networked or - conversely - do you actively prefer them to be completely standalone?
BTW this is open to anyone with experience of creating in-gallery digital exhibits, not just museum staff. Thanks for reading!
Best,
Ian Smith.
--
---
Ian Smith
Director
Digital Opportunities Ltd
t: 07812 822594
w: www.digitalopps.co.uk
w: www.digitalopps.co.uk/darwin/
w: www.igor-uk.com
t: twitter.com/Museums_IGOR
f: www.facebook.com/digitaloppsuk/
li: http://uk.linkedin.com/pub/ian-smith/4/614/aa4
---
Try IGOR - Interactive Galleries On Request - our brilliant cross-platform tool that allows museums and galleries to quickly, easily and cheaply create their own digital exhibits! Download a fully working free trial copy at: www.igor-uk.com
---
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Date: Tue, 3 Nov 2015 12:50:36 +0000
From: Andrew Westwood <[log in to unmask]>
Subject: Re: Google Tag Manager
There are many reasons I'd recommend using GTM, but the key ones are:
- Once implemented it removes the need to edit raw site code, thereby reducing risk to your live site(s)
- It's much simpler and quicker to implement and manage your campaigns, especially if you have multiple sites
- If you use digital marketing agencies, you can set them up with specific login credentials so that they can manage the campaigns directly
We've used one account across three sites successfully for the last couple of years.
Andrew
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End of MCG Digest - 2 Nov 2015 to 3 Nov 2015 (#2015-85)
*******************************************************
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Part of the V&A India Festival vam.ac.uk/indiafestival<http://vam.ac.uk/indiafestival>
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