Apologies for the cross posting..
Hi Mike,
Apologies for the delay in reply.
I have not written anything publicly about the detail of this. Partly because I am aware of the potential of the dataLayer but in terms of putting it into practice we are very much at the early stages. I will share with you anything I write in the future.
Thanks,
Tess
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Mike Ellis
Sent: 09 November 2015 18:17
To: [log in to unmask]
Subject: Re: Google Tag Manager
Thanks Tess, that's really useful.
Do you write anything public about how you do some of the detail? Would be really interested to see this..
cheers
Mike
_____________________________
*Mike Ellis *
Thirty8 Digital: a small but perfectly formed digital agency:http://thirty8.co.uk <http://thirty8.co.uk/>
* My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
Tess Schuberth wrote:
> Hi Mike,
>
> Apologies, I realise I'm a bit late to the table here. Just to add to
> the list of reasons why GTM is useful which I don't think has been
> mentioned yet:-
>
> The use of the dataLayer in conjunction with GTM. Some quick things:-
>
> It can feed data into your analytics tool about the visitor.
> - useful if it isn't available in the presentation layer, or in the markup.
> - even if the data is in the markup, the format might change which could compromise data collection from custom code, where as if pushed to the dataLayer any html or format changes won't effect it.
> - for things like ecommerce data, it's useful for when you are working with different marketing agencies who are using different tools, as they can create their tags that reference the information in the dataLayer, rather than having to get lots of different marketing conversion codes/scripts hard coded to your confirmation pages. You can also manage conversion tags a lot better using GTM and remove old tags from old campaigns easily (rather than having old dated code that's no longer used).
> - you can push anonymous data about your visitor. (works best for
> websites with a logged in experience. Then can provide many
> opportunities with segmentation in your analytics tool.)
>
> It basically simplifies data collection and makes it more robust, no matter what the platform. That said, I agree with Robert, it will require some help form IT as it can get quite complex. I am very much still learning, so I always welcome any knowledge share regarding GTM within the group.
>
> Thanks,
>
> Tess
>
>
> Digital Analyst
> Tate
> http://tate.org.uk
>
>
>
>
> -----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> Mike Ellis
> Sent: 03 November 2015 10:12
> To: [log in to unmask]
> Subject: Re: Google Tag Manager
>
> Hi Robert
>
> Great, thanks, that's also what @chrisuntt and @jottevanger said on Twitter - having played some more I can see that the event stuff in particular is pretty flexible and powerful. I also like your point about being able to be more experimental.
>
> There seem to be only a few examples out there of practical examples -
> would be great to get some more from the sector. I know Andrew Lewis
> et al are big on this (recent post
> http://www.vam.ac.uk/blog/digital-media/capturing-user-behaviour-speci
> fic-to-your-services)
> - also believe he's doing an upcoming talk (MCN?) on similar. But any more live / real / useful examples would be really interesting, if anyone has any.
>
> cheers
>
> Mike
>
>
>
> _____________________________
>
>
> *Mike Ellis *
>
> Thirty8 Digital: a small but perfectly formed digital
> agency:http://thirty8.co.uk<http://thirty8.co.uk/>
>
> * My book: http://heritageweb.co.uk<http://heritageweb.co.uk/> *
>
>
>
> Robert Ziherl wrote:
>> Hi Mike.
>> Before google tag manager we had to add tracking scripts to every link on the web site that we wanted to measure click frequencies on. The main reason for using google tag manager as I see it is that you can set up automatic tracking of a variety of things, page views, clicks on links or clicks on any element on the web page, and with smart rules you can group specific events, for example all pdf downloads or all clicks on your site.
>>
>> Another reason is that you can have all your scripts in one place and you only have to include one script on your web page.
>>
>> And as you mentioned you can add or subtract as many scripts you'd like without bugging the IT department all the time. Less friction means you can be more experimental and flexible.
>>
>> With that said folks in marketing departments etc without coding skills still will depend heavily on IT departments to make GTM work because it is quite complex and can be very frustrating.
>>
>> /Robert
>>
>>
>>
>>
>> ________________________________
>>
>> [cid:image001.gif@01D0A50D.59A64090]
>>
>>
>>
>> Robert Ziherl
>> Senior Digital Media Producer
>> New Media Department
>> The Nordic Museum: Djurgården, Djurgårdsvägen 6-16, Box 27820, 115 93
>> Stockholm Tfn +46-8-5195 46 85 E-post
>> [log in to unmask]<mailto:[log in to unmask]
>> e
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>>
>> 2 nov 2015 kl. 20:50 skrev Mike Ellis<[log in to unmask]<mailto:[log in to unmask]>>:
>>
>> Hi all
>>
>> Does anyone know if there's a reason to use GTM other than if you're IT dept is a bit slow/unresponsive at making edits on your site?
>>
>> I have played around a bit and although this is a valid reason (of sorts, albeit a slightly sad reason) it makes it a specific use case rather than a general one.
>>
>> Any insights?
>>
>> cheers
>>
>> Mike
>>
>>
>>
>>
>> _____________________________
>>
>>
>> *Mike Ellis *
>>
>> Thirty8 Digital: a small but perfectly formed digital
>> agency:http://thirty8.co.uk<http://thirty8.co.uk>
>> <http://thirty8.co.uk/>
>>
>> * My book: http://heritageweb.co.uk<http://heritageweb.co.uk/> *
>>
>>
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