**Apologies for cross posting**
Business Development Workshop: Scoping New Markets (1510BDV)<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=437>
Thursday 1 October 2015, British Dental Association, 64 Wimpole Street, London, W1G 8YS Tel: 020 75634590 (Map)<https://www.bda.org/about-the-bda/officers-and-contacts/bda-head-office>
The aim of this workshop is to guide management and business development staff through the required processes and tools needed to assess and prioritize business development opportunities. The course covers the starting point of identifying new business ideas up to the point of delivering a business case for senior management or board level approval.
Delegate Comments
'Very enjoyable and informative.' Gillian Holmes, International Union of Crystallography
'Has given clarity and structure to what can be a challenging process! Excellent and logical flow, exercises worked well.' Rob Edwards, Emerald Group Publishing
Programme
* Preparing the ground: systems, data, internal synergies and core competencies
* Quantifying and mapping your concepts: where ideas come from, evaluating ideas and selecting for fit
* Competitor analysis: competing services, companies and working practices
* Examining and defining concepts: narrowing down ideas, market research, partnership
* Building and presenting the case: the idea, the rationale, the risks, the investment and the outline plan.
Tutors: Philip Abrahams, CAB International and Pippa Smart, PSP Consulting
More information and to book<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=437> or email [log in to unmask]<mailto:[log in to unmask]>
Don't forget that if you are unable to attend an open course then we can bring the course to you as in-house training. Contact Amanda Whiting by email [log in to unmask]<mailto:[log in to unmask]> or tel: +44 (0) 1865 247776
Melissa Marshall
Training and Admin Coordinator
E: [log in to unmask]<mailto:[log in to unmask]> T: +44 (0) 1622 871035
W: www.alpsp.org<http://www.alpsp.org/> Follow us on Twitter: @alpsp
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