Dear Terry,
Thank you for the wonderfully entertaining humor.
On 2015-04-13 16:49, Terence Love wrote:
-- snip --
> responsibilities. Closer to home, within the art and design realm, and
> at similar but slightly higher levels of complexity, advertising and
> media manage similar analyses as a matter of course to what I proposed
> for book publishing. I suggest from the evidence that such statistical
> analyses are straightforward. If you feel I'm mistaken, please could
> you give evidence that there is some feature that makes the proposal
> impossible (as distinct from difficult in your eyes).
-- snip --
Would you be so kind as to explain to us, ignorant "art and design"
folks who actually never dealt with graphic design, advertising or book
publishing, how exactly this "straightforward" analysis would work?
While you're at it, could you also show how advertising runs "similar
analyses"? I remind you that you were not talking about the performance
of advertising campaigns, but you were talking about analyzing the
performance of a particular item in the marketing of a product AND the
responsibility of the person who designed that particular item.
-- snip --
> Instead I suggest it is possible to change things so designers can
> hand over their designs on the basis of,
>
> 'Here are the designs I made in response to your brief about creating
> something that will have particular outcomes. I have tested the
> designs using the agreed testing process and design research as
> specified in the brief. The results and analyses are described in the
> attached appendix to the designs. I believe the designs will satisfy
> the outcomes identified in your brief on that basis. Please check the
> analyses and results before using the designs. I guarantee that the
> designs satisfy the agreed analyses predicting they will achieve the
> outcomes specified in your brief. On that basis, please accept my
> invoice for the provision of the designs'.
>
> Certainly this requires additional skills and activities that make it
> different from current practices. It requires design research skills
> and the skills of modelling design outcomes (or at least using such
> models). I suggest, however, that it is the future direction of design
> education and design practices.
-- snip --
You're absolutely right: that is the future direction of design.
And people will soon travel in jetpacs, cars will fly, all women
will be gorgeous martial artists, and people will have genetically
engineered pet dinosaurs. I watched that movie too.
In that wonderful future there will be no such thing as market forces.
But if they exist, they will demand research from graphic designers.
There will be huge budgets for that kind of research. In fact, that
will the main driver for the intergalactic economy of the future.
> An example is a simplified practical representation of the structure
> of relationships between abstract entities to make their relationships
> easier to see. The example doesn't have to be real , true, correct,
> or functional by any other criteria than it can in a simplified form
> represent those abstractions.
Do you realize that what you are actually saying here is that it doesn't
matter if your examples are flawed, and that we should simply take your
flawed examples as proof of your outlandish remarks?
So far, you haven't managed to come up with a single example that is not
fundamentally flawed.
Best regards,
Carlos P.
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