While at Oxford we worked towards using Google Analytics events to track
clicks on "reuse" options on the site. The main sites have been
redeveloped since and the code has gone, however it remains on the ww1c
So all the social media buttons use google analytics tracking, as do the
cite link, the web link all have a GA tracker in them.
This means in GA you can see which events have been triggered on which
pages, and then look at where those events came from, and then look at
usage to see if the same "where" appears.
And it is pretty much invisible to the end user (no overhead bar GA on)
On 2015-03-25 06:14, Alex Fenlon wrote:
> Hi All,
> Can anybody direct me to some useful examples of how to track and
> trace OER usage please?
> (This is a bit of homework I’m doing for a query that is likely to
> come my way soon but I haven’t got all the details yet!)
> I’m looking for examples of how to capture analytics data for CC
> licensed resources when they are out in the ‘wild’. A question has
> arisen about demonstrating impact of resources and with it a view that
> the only way to do this is via a ‘paywall’ or ‘request
> resources’ tool. My view is that both options may be barriers to
> re-use and potentially off putting to some users meaning that they
> will damage the impact and appeal of the resources. However I
> understand the need to report to the funders and the current focus on
> demonstrating impact. The usual Google analytics don’t appear to
> offer the level of detail this project is asking for.
> I know there was some useful UKOER work on this but with the passage
> of time I’ve lost the detail.
> Thoughts on approaches to take would be much appreciated. Apologies
> for the lack of detail at this stage.
> Alex Fenlon, FHEA
> Copyright and Licensing Advisor,
> Library Services, University of Birmingham,
> Edgbaston, Birmingham, B15 2TT
> T + 44 (0)121 414 4203
> [log in to unmask]
> http://intranet.birmingham.ac.uk/library 
> Like us on Facebook http://www.facebook.com/UniBirminghamLibrary 
> Follow us on Twitter @UoBLibServices
> The contents of this email may be privileged and are confidential. It
> may not be disclosed to or used by anyone other that the addressee,
> nor copied in any way. If received in error please notify the sender
> and then delete it from your system. Should you communicate with me by
> email, you consent to the University of Birmingham monitoring and
> reading any such correspondence.
> P Please consider the environment before printing this email.
>  http://intranet.birmingham.ac.uk/library
>  http://www.facebook.com/UniBirminghamLibrary