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NEW-MEDIA-CURATING  March 2015

NEW-MEDIA-CURATING March 2015

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Subject:

Re: Emerging Ideas: March 2015 Discussion

From:

Suzy <[log in to unmask]>

Reply-To:

Suzy <[log in to unmask]>

Date:

Wed, 18 Mar 2015 10:26:06 +0000

Content-Type:

text/plain

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Dear List, 

I would like to share a valuable contribution from Prof David Garcia, Digital Arts & Media Activism, Bournemouth University.

I look forward to hearing your thoughts. : ) 

Suzy  

On 16 Mar 2015, at 15:36, David Garcia <[log in to unmask]> wrote:

> Dear Suzy, I wanted to contribute to the Terminology thread in your notes
> from the Emerge meeting. This part of the discussion focuses on the fact
> that something about the digital revolution has made it harder to categorise
> practitioners in the creative sector. Where once we would have spoken easily
> about artists, illustrators or designers we now have to work with a more
> expanded hybrid, boundary crossing vocabulary.
> 
> I think that Simon who declared that he was "interested in how artists are
> currently self-identifying. We increasingly see a range of titles beside
> that of Œartistš in the biogs of artists. At a recent talk, Dave Griffiths
> introduced himself as a Œgeneralistš. Dave describes himself as an artist,
> director and inventor and mentions Liam self identifies as a creative
> practitioner, hacker, maker, artists or all or any of these. Danny mentions
> artists and digital creatives.
> 
>> While artists themselves seem comfortable with using multiple titles, it does
>> raise some interesting questions about the term 'artist', what it covers and
>> what it doesn't and what understanding and expectations industry partners have
>> of the role and process of the artist in collaborative art/digital industry
>> projects?"
>> 
> I agree with Simon that this is important because the change in terminology
> points to a deeper change. I would argue that it is indicative of how the
> persistant concept of the *Creative Industries* in conjunction with the fact
> that for more than two decades courses of media art and design are no longer
> locked into single media crafts; e.g. painting, sculpture, film,graphic
> design, or web design etc means that we have seen the emergence an employment
> cultural landscape made up of networks of interdisciplinary General Purpose Creativity companies.
> 
> These companies and other organisations frequently use digital media as a
> catalyst for cross platform hybridity. The general acceptance of this kind of creative
> hybridity is reflected in the currency of a term designating a new kind of
> professional: *the Creative*- a term that, these days, frequently displaces
> -artist or designer- Our acceptance of hybridity as a fact of proffessional
> life is the basis of the new MA that Neal and I have been developing for
> Bournemouth.
> 
> A symptom of this has been the recent decision of Central St Martins to
> develop of all things an MBA. It would have once seemed absurd to have
> instituted an MBA in an art school but these days it is seen as simply a logical
> consequence of the commodification of the concept of creativity. The
> question is does this attempt to capture and commodify digital cultures mean
> that the radical potential of this movement is now extinguished. In an article here:
> http://new-tactical-research.co.uk/blog/notes-towards-reframing-creative-que
> stion/ I have attempted to demonstrate that this is not neccessarily the
> case.
> 
> David Garcia
> 
> 
> 
> BU is a Disability Two Ticks Employer and has signed up to the Mindful Employer charter. Information about the accessibility of University buildings can be found on the BU DisabledGo webpages This email is intended only for the person to whom it is addressed and may contain confidential information. If you have received this email in error, please notify the sender and delete this email, which must not be copied, distributed or disclosed to any other person. Any views or opinions presented are solely those of the author and do not necessarily represent those of Bournemouth University or its subsidiary companies. Nor can any contract be formed on behalf of the University or its subsidiary companies via email.

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