ADI COMPASSO D'ORO INTERNATIONAL AWARD
1ST EDITION, MILANO, 2015


last October ADI announced the first edition of the International Compasso d’Oro thereby inaugurating a series of International editions dedicated from time to time to different themes. The application is open until the 30th April 2015.


The 2015 edition
To mark the Expo 2015, which will be held in Milan from the 1st of May to the 31st of October 2015, and bearing in mind new global scenarios where the right to safe, healthy and sufficient food for all is considered a central theme for the future of the planet, ADI is promoting the 1st ADI Compasso d’Oro International Award in line with the theme of the Expo, that is, Feed the Planet, and dedicating the award to “Design for Food and Nutrition”.


The theme
The theme which candidates will be asked to consider is “Design for Food and Nutrition”, or rather design as a tool for sustainable innovation and development (in an economic, social, environmental and cultural context), from food production and visual communication systems, to distribution and food consumption.
The Award’s attention will be focused on the capacity of design to improve and innovate production processes and products, to create quality in the different phases of the food production chain (within production as in sales, usage and consumption of food), but also considering the information and education systems in the pre- and post-consumption phases.
The theme of the Award has been kept intentionally wide so as to invite as wide a participation as possible and to draw attention to the skills and capabilities that design has developed over the years, both in practice and reflections on this discipline, as well as in terms of approaches to other sectors.


International Targa Giovani 2015
In order to support young designers, promote their efforts and recognize their talent, ADI has created the International Targa Giovani.
For this first edition of the ADI Compasso d’Oro International, the Targa Giovani carries a financial prize of € 30,000 which will be awarded to the best design created by students from University-level schools which either individually or in groups, has developed designs for products, services, independent productions or research on Design for Food and Nutrition, the theme for this year’s edition.
In this way the award will provide positive assistance for the start-up of the successful design.

Characteristics of the Award
The Award is open to companies and designers that have applied a design culture to production methods that is both advanced and culturally aware of the material and immaterial qualities of the products involved, and that is responsible towards the individual, society and the environment and which proposes new ethically sustainable forms of behaviour that are advantageous for the communities, populations and economies involved.
The best products, processes and services connected with food will be evaluated and considered for the award, along with the most innovative tools and techniques for production, transformation, preparation, display and sales of food products, the most effective methods of food distribution and consumption, including distribution sites, marketing support and communication tools.
The following are eligible to enter: products, whether physical or digital, created using either industrial or individual methods, provided that they may be adapted to industrial scale production even if produced as one-off pieces, together with services and research projects. Products should be seen as effectively being made available to the end user.​​

For more information: http://www.adi-design.org/compasso-d-oro-regulations.html

.......................................................
Marinella Ferrara
ADI - Excecutive Board Member
www.adi-design.org

Researcher & Professor
Politecnico di Milano - Design School
Design Department
via Durando 38A
20158 Milano
www.dipartimentodesign.polimi.it






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