On Sat, Dec 6, 2014 at 8:23 AM, Jean Schneider <[log in to unmask]>
wrote:
> I hope you will find time to elaborate more ! I would enjoy hearing more
> about your experience and insights !
>
Here is my elaboration.
I have often said that Engineers tread heavily into territory that
psychologists fear. This is the same phenomenon.
To someone not in the social and behavioral sciences, it all seems obvious
and straightforward. So engineers and designers use their over-simplified
understanding to make bold predictions and designs.
I believe this is what Lubomir is also referring to.
Worse, the social and behavioral scientists cringe, because
the engineers and designers use erroneous beliefs, or extract pithy
statements from legitimate work, but extend it far beyond what
the social and behavioral scientists consider reasonable.
I cringe every time I hear of Maslow's hierarchy, or oversimplified views
of personality or what simple measures of skin conductivity or facial
expression tell us about people's emotional states.
BUT, to be fair to the engineers and designers. The social and behavioral
scientists give little choice in the matter. They are often completely
uninterested in design and engineering applications, so they do not give us
useful models that we can use in our work. As a result, engineers and
designers are forced to use whatever little they know.
So I put a huge portion of the blame on the behavioral and social
scientists.
(There are exceptions. The work of Chris Wickens, for example,provides very
valuable models for attention and control.
http://www.fabbs.org/index.php?cID=190 )
Don
>
> Best regards,
>
> Jean
>
> Le 6 déc. 14 à 15:49, Lubomir Savov Popov a écrit :
>
> In this line of thought, I am surprised that "material" designers dare to
> engage in social design and believe they can do it, while sociologists and
> psychologists are quire reserved. Actually, they even reject the idea of
> social design. I am struggling to promote this idea at several social
> science conferences and at this point I am at the stage of being accused of
> authoritarianism and totalitarianism. It is strange that designers are
> ready to accept the idea of social design while the social scientists (from
> left and right) are rejecting it vehemently. Designers are so optimistic
> because they assume that organizing behavior is like organizing material
> and space. I will stop here because this is another talk.
>
Don Norman
Director, DesignLab, UC San Diego: Think Observe Make
Prof. Emeritus Cognitive Science & Psychology, UCSD
[log in to unmask] www.jnd.org <http://www.jnd.org/>
http://designlab.ucsd.edu/
DesignX: A future path for design
http://tinyurl.com/designx-statement
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