Digital Marketing Toolkit - Ned Potter
Venue: Euston House, 24 Eversholt Street, London NW1 1AD
Date: Wednesday, 3 December, 2014 - 09:30 - 16:30
Course Outline:
There is an increasing array of emerging technologies which can be used to successfully market your service.
Moving beyond the social network basics, this course will look at how to identify which technologies will be useful for marketing your organisation, how to use them effectively, and tips, tricks and general best-practice for marketing online. Topics will include marketing with video, viral marketing, mastering geolocation (such as FourSquare), mobile apps, publishing online, getting the most out of QR codes and taking social media marketing to the next level.
Who should attend:
This course is aimed at anyone who already has a grounding in social media but wants to know how to take it to the next level and make better use of the tools out there.
CILIP's Professional Knowledge and Skills Base (PKSB):
This course supports the following elements of CILIP's PKSB:
11. Customer Focus, Service Design and Marketing: 11.1 Strategic marketing
11. Customer Focus, Service Design and Marketing: 11.2 Communicating with stakeholders
12. IT and Communication: 12.4 Social media and collaborative tools
Course Presenter: Ned Potter
Ned Potter is an academic librarian at the University of York. He speaks and writes on the subjects of marketing and emerging technologies, and has provided marketing expertise for clients as diverse as Bodleian Libraries and the Latvian Ministry of Culture. He has won various awards including being named as a Library Journal Mover and Shaker in the Marketing category. He is the author of the Library Marketing Toolkit published by Facet Publishing in 2012. He can be found at www.librarymarketingtoolkit.com.
Costs (including lunch and refreshments): UKeiG members £200 + VAT at the current rate; others £245 + VAT at the current rate
To register your interest in this meeting, reserve a place, or request further details, please email [log in to unmask] Further details are also available via the UKeiG website at
http://www.ukeig.org.uk/trainingevent/digital-marketing-toolkit-ned-potter-2
http://tinyurl.com/pkmzsyo
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