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PHD-DESIGN  September 2014

PHD-DESIGN September 2014

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Subject:

Re: Graphic Design as Communication Design (was background vs design)

From:

Robert Harland <[log in to unmask]>

Reply-To:

PhD-Design - This list is for discussion of PhD studies and related research in Design <[log in to unmask]>

Date:

Fri, 26 Sep 2014 07:39:26 +0000

Content-Type:

text/plain

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text/plain (107 lines)

Hi Terry

Thanks for your post. I enjoyed it.

I didn't intend for it to be a boundary discussion ­ I've had enough of
them. I was trying to get a clearer sense of how terms were being
conceptualised, as you suggest. And I'm not arguing that we retain a
"designer as the hero" approach either, as David implies. Though there may
be some value in this for certain disciplines. I was concerned more with
the issue of what's at the core of something. I believe this is relevant
to the list when there is such little contribution from the "art and
design" community, if I may use that phrase momentarily.

I can see how communication is close to the core of Graphic Design, but
personally do not see Graphic Design at the core of Communication Design
when it seemingly involves so many other factors that are multi-sensory.

Incidently, I wrote a paper a couple of years ago about graphic design
education. The early drafts argued for the sole use of the term Graphics,
like Physics. But I took it out in the end. So your example is pertinent.

Next small thing or new moon, I guess time will tell. But I'm not
suggesting that Graphic Design is the full moon either.

Regards, Robert

Robert Harland
School of Arts, English and Drama
Loughborough University




On 26/09/2014 01:40, "Terence Love" <[log in to unmask]> wrote:

>Trying to conceptualise and define the term design is about clearer theory
>foundations and better theory development about design activity. This, in
>turn results in improvements to design activity, especially in areas of
>computer support for designers and automation of design activity. Perhaps
>even more important, it helps those working in design build on knowledge
>from elsewhere.  To do this well is the mark of a mature discipline.
>
>The current discussion is different. It seems to be a boundary discussion
>about territory and naming for universities wanting attract students.
>
><snip>

>When trying to identify the 'one true version'  without the work to
>identify
>the core theory foundations it can lead to undirected educational
>confusion.
>I remember one institution had  5 absolutely different e-business  Masters
>programs with different names carefully chosen to delineate by name that
>they addressed very  different aspects of e-business theory and practices.
>I remember the humour when teaching staff realised all 5 programs were
>teaching the same content.
>
><snip>
>

>It is not that long ago that a weird and very small novel subgrouping of
>practitioners focused only on the physical aspects of the world. Within
>the
>broader field, they were nicknamed the 'physicalists' to distinguish them
>from serious researchers and what they did was disparagingly referred to
>as
>'physics'. The parent field (Natural Philosophy) has now all but
>disappeared.  Physics is at the stage where there are so many significant
>subfields, they  will soon replace it as a head discipline as the world
>moves on, and Physic disappears. Engineering and Architecture are in much
>the same position.
>
>As Mulla Nassr Uddin said, 'Is it better to be the full moon or the new
>moon?' The full moon is greater bigger and brighter than the new moon at
>the
>moment. Its powers however are waning and the New Moon's light will soon
>come. 
>
>Best wishes,
>Terry
>
>---
>Dr Terence Love
>PhD(UWA), BA(Hons) Engin. PGCEd, FDRS, AMIMechE, MISI
>Director,
>Love Services Pty Ltd
>PO Box 226, Quinns Rocks
>Western Australia 6030
>Tel: +61 (0)4 3497 5848
>Fax:+61 (0)8 9305 7629
>[log in to unmask]
>--
>
>
>-----------------------------------------------------------------
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