David,
On Sep 20, 2014, at 7:09 AM, DAVID DURLING <[log in to unmask]> wrote:
> a recent article (debating both the wisdom and the morality of nude hangliding in the local countryside)
I think the Louis Sullivan dictum of form following function applies to writing. (As many questions about function come up as do when trying to use the slogan as a design guideline.) I've been trying to figure out the particular combination of exhilarating and revealing that would properly communicate your subject.
Emily McVarish's "Reconsidering 'The Crystal Goblet': The Underpinnings of Typographic Convention" <http://www.designstudiesforum.org/journal-articles/reconsidering-“the-crystal-goblet”-the-underpinnings-of-typographic-convention/> compares typography rhetoric. She explores Beatrice Warde's transparency, comparing it to early Jan Tschichold's clarity. She doesn't take us to the next stage of type without optical disturbance--naked typography.
Luckily, naked damned-near-everything (seriously--dating, real estate transactions, you name it) is the subject of just about every American "reality" tv show other than "Ice Road Truckers" so unclothed writing, typesetting, or at least sign painting will come up soon.
Gunnar
Gunnar Swanson
East Carolina University
graphic design program
http://www.ecu.edu/cs-cfac/soad/graphic/index.cfm
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Gunnar Swanson Design Office
1901 East 6th Street
Greenville NC 27858
USA
http://www.gunnarswanson.com
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+1 252 258-7006
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