Developing an Organisational Search Strategy - Martin White
Venue: Euston House, 24 Eversholt Street, London NW1 1AD
Date: Wednesday, 15 October, 2014 - 09:30 - 16:30
In most organisations website search and enterprise search applications are managed on an ad hoc basis, with limited staff and budget resources and no clear objectives other than "We want it to be as good as Google!". As with any corporate resource, search objectives and resources need to be set out in a strategy document that also reflects the relationship between content quality and search quality.
The course will be a mixture of presentations and group work to enable delegates to return to their organisations with a detailed template for a corporate search strategy that will cover:
Defining objectives for website and enterprise search
Developing search personas and use cases
Who should take responsibility for a search strategy
The challenges of managing SharePoint and open source search applications
The role and responsibilities of a search manager
Assessing search performance, satisfaction and business impact
Integrating a search strategy with an information management strategy
Implications of mobile search
Planning for future requirements and technology advances
Who should attend:
Managers in the public, corporate and academic sectors who have a responsibility for the development and success of website, intranet and other enterprise search applications. No technical knowledge of search technology will be required.
CILIP's Professional Knowledge and Skills Base (PKSB):
This course supports the following elements of CILIP's PKSB:
3. Using and Exploiting Knowledge and Information: 3.3 Information retrieval
10. Strategy, Planning and Management: 10.1 Strategic planning
12. IT and Communication: 12.2 Library, information and knowledge technologies
Course Presenter: Martin White
The course will be presented by Martin White, Managing Director, Intranet Focus Ltd. He has been involved in the search business for nearly 30 years and has written three books on the subject, most recently Enterprise Search for O'Reilly Media. Intranet Focus Ltd has recently launched The Search Circle, a fee-based annual information service for search managers.
Costs (including lunch and refreshments):
UKeiG members £200 + VAT at the current rate; others £245 + VAT at the current rate
Find out more:
To register your interest in this meeting, reserve a place, or request further details, please email [log in to unmask] Further details are also available via the UKeiG website at www.ukeig.org.uk
UKeiG is a Special Interest Group of CILIP: the Chartered Institute of Library and Information
Professionals. 7 Ridgmount Street, London, WC1E 7AE. Registered Charity No. 313014.
Sheila Thomas BA MCLIP MWeldI MBCS
TWI Ltd, Granta Park, CB21 6AL, UK
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