There's some sense in there for sure, but it's hard to get past the breathless buzzfeed headline and lines like this:
"this communication method may be better suited for moving potential stakeholders through an engagement funnel"
Danny
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Mike Ellis
Sent: 17 July 2014 10:20
To: [log in to unmask]
Subject: [MCG] Email newsletters
Some more excellent data-backed goodness from Colleen Dilenschneider - this time about email newsletters and how/why you're using them
http://colleendilen.com/2014/07/16/the-role-of-email-has-changed-here-is-how-to-evolve-your-communication-strategy-data/
Struck me reading it how often I've been involved with clients and other organisations where email newsletters are on the "absolutely must do this but we never measure it and frankly don't quite know why we do it"
list...
Well worth a read.
Mike
_____________________________
*Mike Ellis *
Thirty8 Digital: a small but perfectly formed digital agency:http://thirty8.co.uk <http://thirty8.co.uk/>
* My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
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