Hi,
Here is the second blog post Emily mentioned in case you're interested:
http://www.tate.org.uk/context-comment/blogs/digital-blog-getting-art-our-users
Thanks
Elena
Digital Analyst
Tate
2014-06-06 10:38 GMT+01:00 Emily Fildes <[log in to unmask]>:
> Dear all,
>
> To add to this Elena Villaespesa has recently published a specific report
> about researching what motivates people to use online collections on the
> Tate website:
> http://www.tate.org.uk/context-comment/blogs/understanding-peoples-motivations-and-usage-online-collection
>
> This and next week, we are publishing two blogs related to how - here at
> Tate - we're exploring and thinking about how we then use this analysis to
> present our collection (and wider contextual information about art) to
> fulfil these different motivations. If you're interested, the first one is
> here:
> http://www.tate.org.uk/context-comment/blogs/archives-access-project-search-browse-and-inspire
>
> Many thanks,
> Emily
>
> Emily Fildes
> Digital Producer (website)
> Tate
>
>
>
> -----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> Owen Stephens
> Sent: 04 June 2014 17:13
> To: [log in to unmask]
> Subject: Re: [MCG] Museums Association conference digital session
>
> Maybe drifting a bit off topic here, but Tijana Tasich and Elena
> Villaespesa did a great paper on doing user testing with the Tate website
> http://mw2013.museumsandtheweb.com/paper/meeting-the-real-user-evaluating-the-usability-of-tates-website/
>
> Owen
>
> Owen Stephens
> Owen Stephens Consulting
> Web: http://www.ostephens.com
> Email: [log in to unmask]
> Telephone: 0121 288 6936
>
> On 4 Jun 2014, at 17:02, Mike Ellis <[log in to unmask]> wrote:
>
> > ~makes note to buy Martin a pint~
> >
> > The collections stuff really interests me - I agree with you but there's
> a lot of inertia in figuring out how to best present collections to
> "normals" as opposed to "researchers", which goes back to Nick's point.
> >
> > I've banged on about it before but vendors IMO could/should be taking a
> bit of a lead here: I was looking again at a well known collections
> management company's web output today. Fairly horrific stuff: markup from
> about 1982, zero sign of any SEO effort (the <title> field was the name of
> the software, and the same across all object pages), bad URLs, POSTs on
> search results which make the listings un-shareable, etc. This stuff is
> pretty unforgivable nowadays. Well, it always was, but now we're all
> excited about being able to surface stuff in Google Images and so on it's
> absolutely crucial.
> >
> > On a related - kinda - note, our plugin which hooks into both AdLib and
> CultureGrid data, sucks in all objects and then displays them in WordPress
> is now ready for us to demo. If you're interested in a screencast, ping me
> off list.
> >
> > cheers
> >
> > Mike
> >
> >
> >
> > _____________________________
> >
> >
> > *Mike Ellis *
> >
> > Thirty8 Digital: a small but perfectly formed digital
> > agency:http://thirty8.co.uk <http://thirty8.co.uk/>
> >
> > * My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
> >
> >
> >
> >> Martin Bazley <mailto:[log in to unmask]>
> >> 4 June 2014 16:51
> >> Don't Make Me Think is still the best really practical, simple guide to
> testing.
> >>
> >> But it's not specific to museum / cultural heritage websites. I can
> >> recall reviewing a good one on that by someone called Mike ...
> >> something or other :) Oh look, it's in your signature. (I know, how
> >> sycophantic is that?)
> >>
> >> I agree with you about the relative lack of user testing collections
> searches etc. I have done user testing on a fair few, but until recently
> online collections have often been seen as a service for serious
> researchers - who to be fair will mostly put up with virtually anything, as
> they are so goal oriented. It is the casual / general / informal learning /
> non-specialist (etc) users who are harder to engage with online collections
> related material.
> >>
> >> Martin
> >>
> >>
> >>
> >> ----------------------------------------------------
> >> Martin Bazley
> >> Digital heritage consultant
> >> Martin Bazley & Associates
> >> 15 Margin Drive
> >> Wimbledon
> >> SW19 5HA
> >> 0780 3580 727
> >> [log in to unmask]
> >> www.martinbazley.com
> >>
> >>
> >> -----Original Message-----
> >> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> >> Mike Ellis
> >> Sent: 04 June 2014 16:23
> >> To: [log in to unmask]
> >> Subject: Re: [MCG] Museums Association conference digital session
> >>
> >> Steve Krug, Don't Make Me Think, 2014 edition.
> >> http://www.sensible.com/dmmt.html
> >>
> >> It's a great read.
> >>
> >> In short he says to test everything with real people - don't worry
> about focus groups if you can't afford them: test with your mum and mates
> instead...
> >>
> >> Personally I see persona development as being a different (but also
> >> important) stage of a web project. One of the things it does is to help
> define *who* it is you're going to go and test stuff with.
> >>
> >> Wondering.. how many of those collections searches/listings have ever
> seen any kind of user testing...?
> >>
> >> ta
> >>
> >> Mike
> >>
> >>
> >> _____________________________
> >>
> >>
> >> *Mike Ellis *
> >>
> >> Thirty8 Digital: a small but perfectly formed digital
> >> agency:http://thirty8.co.uk <http://thirty8.co.uk/>
> >>
> >> * My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
> >>
> >>
> >>
> >>
> >> ****************************************************************
> >> website: http://museumscomputergroup.org.uk/
> >> Twitter: http://www.twitter.com/ukmcg
> >> Facebook: http://www.facebook.com/museumscomputergroup
> >> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> >> ****************************************************************
> >>
> >> ****************************************************************
> >> website: http://museumscomputergroup.org.uk/
> >> Twitter: http://www.twitter.com/ukmcg
> >> Facebook: http://www.facebook.com/museumscomputergroup
> >> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> >> ****************************************************************
> >> Mike Ellis <mailto:[log in to unmask]>
> >> 4 June 2014 16:23
> >> Steve Krug, Don't Make Me Think, 2014 edition.
> >> http://www.sensible.com/dmmt.html
> >>
> >> It's a great read.
> >>
> >> In short he says to test everything with real people - don't worry
> about focus groups if you can't afford them: test with your mum and mates
> instead...
> >>
> >> Personally I see persona development as being a different (but also
> important) stage of a web project. One of the things it does is to help
> define *who* it is you're going to go and test stuff with.
> >>
> >> Wondering.. how many of those collections searches/listings have ever
> seen any kind of user testing...?
> >>
> >> ta
> >>
> >>
> >>
> >> Martin Bazley <mailto:[log in to unmask]>
> >> 4 June 2014 15:24
> >> Hi Jo
> >>
> >> Interesting paper and interesting points. I think personas can be
> >> very useful in helping organisations decide what content to present,
> >> and how, for different types of users. But whenever I hear someone is
> >> using personas (or 'user-centred design') it rings mild alarm bells
> >> for me because, although designing the experience / website based on
> >> personas' perceived needs is a great idea, the really important bit
> >> is to actually do user testing with real people ('actual' real
> >> people), and there is a tendency to assume that this has been 'done',
> >> through all that thinking about what specific people really, really
> >> want... ;-)
> >>
> >> Doing both is obviously best.
> >>
> >> Incidentally this discussion brings to mind a recent review of visitor
> segmentation models which started on the GEM (Group for Education in
> Museums) list and spread to VSG (Visitor Studies Group), including
> references to mode-of-use type schemas (along the lines of the 'scholars,
> explorers and dreamers' James referred to) such as Morris Hargreaves
> Macintyre's useful reports, and a constructive critique by Eric Jensen of
> John Falk's model, which has been very influential within museum and
> science centre learning circles for a number of years. It doesn't relate
> directly to online visitors, but some people might it a serendipitous link
> to follow up.
> >>
> >> Best
> >> Martin
> >>
> >>
> >>
> >> ----------------------------------------------------
> >> Martin Bazley
> >> Digital heritage consultant
> >> Martin Bazley & Associates
> >> 15 Margin Drive
> >> Wimbledon
> >> SW19 5HA
> >> 0780 3580 727
> >> [log in to unmask]
> >> www.martinbazley.com
> >>
> >>
> >> -----Original Message-----
> >> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> >> Pugh, Jo
> >> Sent: 04 June 2014 14:55
> >> To: [log in to unmask]
> >> Subject: Re: [MCG] Museums Association conference digital session
> >>
> >> Hi Nick,
> >>
> >> A place where that has been tackled really interestingly is in James
> Davies fine 2011 presentation to museums and the web:
> >> http://www.museumsandtheweb.com/mw2011/papers/art_artists
> >>
> >> This - amongst other interesting ideas - discusses "perspectives" and
> divides users into scholars, explorers and dreamers who all have different
> wants and needs from the new site that it being designed. Even though it's
> based on work begun in 2008, it's still an interesting approach and it led
> directly to a change in how Tate represented its works online. It's also a
> good argument in favour of using personas. We can talk endlessly about "the
> user" and still increase the risk of creating exactly what you describe -
> designing either for a limited section of users, or worse a totally
> abstract "user" who isn't based firmly on any real users at all.
> >>
> >> Jo
> >>
> >>
> >> __________________________________________________
> >>
> >> Jo Pugh
> >> Research Engineer | The National Archives / University of York tel.
> >> +44 (0)20 8392 5330 x2292 The National Archives, Kew, Richmond,
> >> Surrey TW9 4DU www.nationalarchives.gov.uk
> >>
> >>
> >>
> >> -----Original Message-----
> >> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> >> Nick Poole
> >> Sent: 04 June 2014 14:39
> >> To: [log in to unmask]
> >> Subject: Re: [MCG] Museums Association conference digital session
> >>
> >> Hi Simon,
> >>
> >> It sounds like a really interesting session. I'm not responding to
> suggest a speaker, but more to raise a perspective.
> >>
> >> I've recently been working with an artists and illustrator who was
> tasked with identifying a set of iconic objects from the websites of a
> number of museums and drawing pictures of them.
> >>
> >> Watching their mounting frustration was a real education in terms of
> the difference between how collections are presented on museum websites and
> how different types of user might expect to interact with them.
> >>
> >> Put simply, the websites weren't designed to support the use my artist
> friend was trying to put them to.
> >>
> >> All of which is my way of asking whether it might be a useful addition
> to the session to find people who habitually use museum websites for
> different purposes (planning a visit, entertaining the kids, doing some
> personal research, finding pictures for their homework etc) and getting
> them to talk about their perspective on the perfect site?
> >>
> >> All best,
> >>
> >> Nick
> >>
> >> Nick Poole
> >> Chief Executive Officer
> >> Collections Trust
> >>
> >> Join the Collections Trust's Collections Management LinkedIn group -
> 7300 collections professionals worldwide!
> >>
> >> New! Join the Collections Trust's Digital Asset Management subgroup -
> insight, discussions and expertise about Digital Asset Management in
> Museums!
> >>
> >> Follow us on twitter: http://www.twitter.com/collectiontrust
> >>
> >> Visit Collections Trust online
> >> www.collectionstrust.org.uk
> >> www.collectionslink.org.uk
> >> www.culturegrid.org.uk
> >>
> >> Company Registration No: 1300565 Registered Charity No: 273984
> >> Registered Office: Collections Trust, WC 209, Natural History Museum,
> >> Cromwell Road, London, SW7 5BD
> >>
> >>
> >>
> >> -----Original Message-----
> >> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> >> Simon Stephens
> >> Sent: 04 June 2014 14:10
> >> To: [log in to unmask]
> >> Subject: [MCG] Museums Association conference digital session
> >>
> >> Hi MCGers,
> >>
> >> I am putting together a digital session at this year's Museums
> Association conference in Cardiff. The session takes place in the afternoon
> on Thursday 9 October. It has the title of "What Makes the Perfect Museum
> Website?" and the aim is to give delegates a chance to think about how
> their own websites work and what could be changed and improved.
> >>
> >> As part of this, we are hoping to get two speakers at the start to give
> a 10-minute presentation each. We were hoping that one person would speak
> about the importance of using museum websites from a marketing point of
> view, with a primary focus of driving visitors through the door of the
> museum, while the other speaker would look at sites from a curatorial or
> educational side - i.e talking more about online content and community.
> We'd be interested in hearing about the ways these approaches differ, how
> they can work together, and the various challenges each raises.
> >>
> >> If any MCGers are interested in speaking at the session or have
> suggestions for speakers please get in touch.
> >>
> >> Cheers
> >>
> >> Simon
> >>
> >> Simon Stephens
> >> Deputy Editor
> >> Museums journal
> >> T: 020 7566 7820
> >> E: [log in to unmask]
> >>
> >> ****************************************************************
> >> website: http://museumscomputergroup.org.uk/
> >> Twitter: http://www.twitter.com/ukmcg
> >> Facebook: http://www.facebook.com/museumscomputergroup
> >> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> >> ****************************************************************
> >>
> >> ****************************************************************
> >> website: http://museumscomputergroup.org.uk/
> >> Twitter: http://www.twitter.com/ukmcg
> >> Facebook: http://www.facebook.com/museumscomputergroup
> >> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> >> ****************************************************************
> >>
> >> This email was scanned by the Government Secure Intranet anti-virus
> service supplied by Vodafone in partnership with Symantec. (CCTM
> Certificate Number 2009/09/0052.) In case of problems, please call your
> organisations IT Helpdesk.
> >> Communications via the GSi may be automatically logged, monitored
> and/or recorded for legal purposes.
> >> Please don't print this e-mail unless you really need to.
> >>
> >> ---------------------------------------------------------------------
> >> --------------
> >>
> >>
> >> National Archives Disclaimer
> >>
> >> This email and any files transmitted with it are intended solely for
> >> the use of the
> >> individual(s) to whom they are addressed. If you are not the intended
> >> recipient and have received this email in error, please notify the
> sender and delete the email.
> >> Opinions, conclusions and other information in this message and
> >> attachments that do not relate to the official business of The
> >> National Archives are neither given nor endorsed by it.
> >>
> >>
> >> ---------------------------------------------------------------------
> >> ---------------
> >>
> >> ****************************************************************
> >> website: http://museumscomputergroup.org.uk/
> >> Twitter: http://www.twitter.com/ukmcg
> >> Facebook: http://www.facebook.com/museumscomputergroup
> >> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> >> ****************************************************************
> >>
> >> ****************************************************************
> >> website: http://museumscomputergroup.org.uk/
> >> Twitter: http://www.twitter.com/ukmcg
> >> Facebook: http://www.facebook.com/museumscomputergroup
> >> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> >> ****************************************************************
> >> Pugh, Jo <mailto:[log in to unmask]>
> >> 4 June 2014 14:54
> >> Hi Nick,
> >>
> >> A place where that has been tackled really interestingly is in James
> Davies fine 2011 presentation to museums and the web:
> >> http://www.museumsandtheweb.com/mw2011/papers/art_artists
> >>
> >> This - amongst other interesting ideas - discusses "perspectives" and
> divides users into scholars, explorers and dreamers who all have different
> wants and needs from the new site that it being designed. Even though it's
> based on work begun in 2008, it's still an interesting approach and it led
> directly to a change in how Tate represented its works online. It's also a
> good argument in favour of using personas. We can talk endlessly about "the
> user" and still increase the risk of creating exactly what you describe -
> designing either for a limited section of users, or worse a totally
> abstract "user" who isn't based firmly on any real users at all.
> >>
> >> Jo
> >>
> >>
> >> __________________________________________________
> >>
> >> Jo Pugh
> >> Research Engineer | The National Archives / University of York tel.
> >> +44 (0)20 8392 5330 x2292 The National Archives, Kew, Richmond,
> >> Surrey TW9 4DU www.nationalarchives.gov.uk
> >>
> >>
> >>
> >> -----Original Message-----
> >> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> >> Nick Poole
> >> Sent: 04 June 2014 14:39
> >> To: [log in to unmask]
> >> Subject: Re: [MCG] Museums Association conference digital session
> >>
> >> Hi Simon,
> >>
> >> It sounds like a really interesting session. I'm not responding to
> suggest a speaker, but more to raise a perspective.
> >>
> >> I've recently been working with an artists and illustrator who was
> tasked with identifying a set of iconic objects from the websites of a
> number of museums and drawing pictures of them.
> >>
> >> Watching their mounting frustration was a real education in terms of
> the difference between how collections are presented on museum websites and
> how different types of user might expect to interact with them.
> >>
> >> Put simply, the websites weren't designed to support the use my artist
> friend was trying to put them to.
> >>
> >> All of which is my way of asking whether it might be a useful addition
> to the session to find people who habitually use museum websites for
> different purposes (planning a visit, entertaining the kids, doing some
> personal research, finding pictures for their homework etc) and getting
> them to talk about their perspective on the perfect site?
> >>
> >> All best,
> >>
> >> Nick
> >>
> >> Nick Poole
> >> Chief Executive Officer
> >> Collections Trust
> >>
> >> Join the Collections Trust's Collections Management LinkedIn group -
> 7300 collections professionals worldwide!
> >>
> >> New! Join the Collections Trust's Digital Asset Management subgroup -
> insight, discussions and expertise about Digital Asset Management in
> Museums!
> >>
> >> Follow us on twitter: http://www.twitter.com/collectiontrust
> >>
> >> Visit Collections Trust online
> >> www.collectionstrust.org.uk
> >> www.collectionslink.org.uk
> >> www.culturegrid.org.uk
> >>
> >> Company Registration No: 1300565 Registered Charity No: 273984
> >> Registered Office: Collections Trust, WC 209, Natural History Museum,
> >> Cromwell Road, London, SW7 5BD
> >>
> >>
> >>
> >> -----Original Message-----
> >> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> >> Simon Stephens
> >> Sent: 04 June 2014 14:10
> >> To: [log in to unmask]
> >> Subject: [MCG] Museums Association conference digital session
> >>
> >> Hi MCGers,
> >>
> >> I am putting together a digital session at this year's Museums
> Association conference in Cardiff. The session takes place in the afternoon
> on Thursday 9 October. It has the title of "What Makes the Perfect Museum
> Website?" and the aim is to give delegates a chance to think about how
> their own websites work and what could be changed and improved.
> >>
> >> As part of this, we are hoping to get two speakers at the start to give
> a 10-minute presentation each. We were hoping that one person would speak
> about the importance of using museum websites from a marketing point of
> view, with a primary focus of driving visitors through the door of the
> museum, while the other speaker would look at sites from a curatorial or
> educational side - i.e talking more about online content and community.
> We'd be interested in hearing about the ways these approaches differ, how
> they can work together, and the various challenges each raises.
> >>
> >> If any MCGers are interested in speaking at the session or have
> suggestions for speakers please get in touch.
> >>
> >> Cheers
> >>
> >> Simon
> >>
> >> Simon Stephens
> >> Deputy Editor
> >> Museums journal
> >> T: 020 7566 7820
> >> E: [log in to unmask]
> >>
> >> ****************************************************************
> >> website: http://museumscomputergroup.org.uk/
> >> Twitter: http://www.twitter.com/ukmcg
> >> Facebook: http://www.facebook.com/museumscomputergroup
> >> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> >> ****************************************************************
> >>
> >> ****************************************************************
> >> website: http://museumscomputergroup.org.uk/
> >> Twitter: http://www.twitter.com/ukmcg
> >> Facebook: http://www.facebook.com/museumscomputergroup
> >> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> >> ****************************************************************
> >>
> >> This email was scanned by the Government Secure Intranet anti-virus
> service supplied by Vodafone in partnership with Symantec. (CCTM
> Certificate Number 2009/09/0052.) In case of problems, please call your
> organisations IT Helpdesk.
> >> Communications via the GSi may be automatically logged, monitored
> and/or recorded for legal purposes.
> >> Please don't print this e-mail unless you really need to.
> >>
> >> ---------------------------------------------------------------------
> >> --------------
> >>
> >>
> >> National Archives Disclaimer
> >>
> >> This email and any files transmitted with it are intended solely for
> >> the use of the
> >> individual(s) to whom they are addressed. If you are not the intended
> >> recipient and have received this email in error, please notify the
> sender and delete the email.
> >> Opinions, conclusions and other information in this message and
> >> attachments that do not relate to the official business of The
> >> National Archives are neither given nor endorsed by it.
> >>
> >>
> >> ---------------------------------------------------------------------
> >> ---------------
> >>
> >> ****************************************************************
> >> website: http://museumscomputergroup.org.uk/
> >> Twitter: http://www.twitter.com/ukmcg
> >> Facebook: http://www.facebook.com/museumscomputergroup
> >> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> >> ****************************************************************
> >
> > ****************************************************************
> > website: http://museumscomputergroup.org.uk/
> > Twitter: http://www.twitter.com/ukmcg
> > Facebook: http://www.facebook.com/museumscomputergroup
> > [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> > ****************************************************************
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
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> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
>
> Please note that any information sent, received or held by Tate may be
> disclosed under the Freedom of Information Act 2000
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
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> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
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>
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