+1 to Mia and Mike's comments

I think for each of the areas you outline in the post (Venue, Services/Facilities, Collections Information) we could try to answer the questions:

1) Can this be done with schema.org as it is, and if so what does it look like (example markup)?
2) What cannot be done with schema.org and why (i.e. what is missing)?
3) What is the likely impact of adding the markup in terms of immediate benefit?
4) If the answers 1-3 suggest there would be benefit to extending schema.org to cater for some museum information, then how should this be done?

1) and 3) are basically - what can we do now and what would be the benefit
2) and 4) are basically - what might we do in the future and how do we get there

To share some experience from libraries, there has been some work on 2 and 4 for libraries through the 'Schema Bib Extend Community Group' http://www.w3.org/community/schemabibex/wiki/Main_Page - which has led to some proposals to add new elements to schema.org via the W3C public vocabs list (http://lists.w3.org/Archives/Public/public-vocabs/) - and has influenced the development of schema.org

However I think what this activity has missed (IMO) is the more immediate benefits that might be realised - which is why I want to emphasis Qs 1& 3 here

Owen


Owen Stephens
Owen Stephens Consulting
Web: http://www.ostephens.com
Email: [log in to unmask]
Telephone: 0121 288 6936

On 11 Jun 2014, at 13:49, Mike Ellis <[log in to unmask]> wrote:

> Great post, Nick - thanks for that.
> 
> Also interesting to see Richard's response [ also a side of me slightly shocked to see his non-friendly querystring-based URL's ;-) ]
> 
> Personally I'm with Mia's thoughts in her earlier MCG mail about not allowing it to get too formal or over-complex. The whole point of schema is that it's a bit of a JFDI activity, and if we allow ourselves to get tangled then we'll just lose the opportunity to make a quickish dent.
> 
> Also: I'm totally with the thinking about this being a simple route to machine readable data - but really we should be clear that a large chunk of the benefit is about increasing click-throughs from Google results, and SEO in general. That's - hopefully - the immediate impact that people might see.
> 
> (Blurb about rich snippets increasing CTR: https://www.google.com/?q=rich%20snippet%20ctr#q=rich+snippet+ctr&safe=off )
> 
> cheers
> 
> Mike
> 
> 
> 
> _____________________________
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> 
> *Mike Ellis *
> 
> Thirty8 Digital: a small but perfectly formed digital agency:http://thirty8.co.uk <http://thirty8.co.uk/>
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> 
> 
>> Nick Poole <mailto:[log in to unmask]>
>> 11 June 2014 12:23
>> Dear MCG'ers,
>> 
>> 
>> 
>> Further to the discussions over the past few days about the potential to use Schema.org to promote greater discovery and use of museum data, I have blogged my understanding of the potential approach and its benefits at:
>> 
>> 
>> 
>> http://www.collectionslink.org.uk/blog/2198-a-simple-way-to-promote-your-museum-online
>> 
>> 
>> 
>> I would really welcome comments from the MCG community about this approach. We are proposing to use part of the SPECTRUM Community meeting at the OpenCulture conference on the 24th June (Kia Oval, Vauxhall, London) to discuss the merits of the idea and to gauge the appetite for developing a simple pilot using Schema.org to see how it works.
>> 
>> 
>> 
>> In case you haven't already registered, the full OpenCulture conference includes strands on 'Digital Skills' and 'Informatics Skills' which include presentations around opening up museum data for discovery and use. Places are going fast this week, so please do book early at http://www.collectionslink.org.uk/registration (note that we're offering discounted rates for museums with an annual budget of less than £500k).
>> 
>> 
>> 
>> Finally, Richard Light has posted a really useful response to my blog and this discussion at http://light.demon.co.uk/wordpress/?p=859.
>> 
>> 
>> 
>> Looking forward to your thoughts!
>> 
>> 
>> 
>> All best,
>> 
>> 
>> 
>> Nick
>> 
>> 
>> 
>> Nick Poole
>> Chief Executive Officer
>> Collections Trust
>> 
>> <http://www.openculture2014.org.uk/>
>> 
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>> 
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