We use Mailchimp (free version so far) for sending regular newsletters to
customers/partners/prospects and find it easy and efficient. It also makes
you 'squeaky clean' when it comes to unsubscribes as it keeps a 'do not
mail' list. That means I can load an export from our (Insightly) CRM and it
rejects any that have unsubscribed, or are duplicated, so we don't annoy
them.
The free version puts their Mailchimp advertising banner in the footer, but
other than disabling some features like deliverability testing it is the
full version, including very good stats. We also have a subscription form
on our web site that subscribes users directly to the Mailchimp list.
The only issue is that we also from time to time do some perfectly legal
cold mailings to corporate (ie. non-private) addresses and you are not
supposed to upload any non-permission-based emails (period), so we send
those as one-off plain-text direct from our own mail server, but put any
enquirers onto our CRM, so that they get the newsletter in future.
Maichimp is designed for the easy generation and distribution of HTML
newsletters by non-techies. It is not for pure marketing mails, and you
have only limited control over look and feel etc.
Hope this helps. Happy to answer specific questions (if I can).
Regards
Neil
--
Director
Webnebulus
01664 897957www.info-point.eu
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