I wonder if anyone can share tips on how they have approached evaluating their library’s marketing plan?
We are starting to look at how to evaluate our annual marketing plan as per LQAF requirements, but I’m not sure how to approach it.
Any tips welcome, but I’d be especially interested in for tips for evaluation when the plan is mainly about ongoing general marketing activities rather than just specific focused marketing projects with clearly traceable impacts on library use.
We can pull together stats on the number of literature searches we have been done or stats of new members say they found out about the library, but what can we do with these?
Has anyone actually attached evidence of evaluating their marketing plan to an LQAF return in the past?
What format did you use i.e. would a small paragraph at the end of the marketing plan indicating that how you felt the plan worked be enough? Or did you go down the approach of submitting a formal evaluation document?
Health Library Deputy Manager
Clinical Education Centre
University Hospital of North Staffordshire
Tel: 01782 679591
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