Hi Danny
We're an identical situation to you - developing for launch next year.
Our digital project/audience is primarily national, but it also has strong
interest in the Americas and Europe. If it's ok, we'd be very interested in
responses to your post.
Best
Tony T
Rebecca Goldstone
Oral historians and media producers
Sweet Patootee Ltd
Tel/Fax: 0207 686 5101
Web: www.sweetpatootee.co.uk
On 22/05/2014 08:29, "Birchall, Danny" <[log in to unmask]> wrote:
> Hi MCGers
>
> At Wellcome Collection we're in the process of developing a new digital
> product for launch later this year, and we're beginning to think about how we
> might promote and market it. It will be a product without a strong tie to a
> venue visit, something that makes sense as an experience online by itself.
>
> Could any of you recommend agencies or individuals that you've worked with who
> might be able to help us come up with a marketing plan for this kind of
> product, something which is
> based on our existing understanding of both online and visiting audiences, but
> which can help us reach new audiences online.
>
> We have a small amount of money to spend on this thinking and an RFP to go out
> next week,
>
> Thanks in advance for all your help.
>
> Danny
>
>
>
>
>
> Danny Birchall
> Digital Manager, Wellcome Collection
> Wellcome Trust
> Gibbs Building
> 215 Euston Road, London NW1 2BE, UK
> Tele: +44 (0) 207 611 8894
> email: [log in to unmask]<mailto:[log in to unmask]>
> www.wellcomecollection.org<http://www.wellcomecollection.org> /
> @ExploreWellcome
>
>
>
>
>
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>
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