**Apologies for cross posting**
INTRODUCTION TO JOURNALS MARKETING <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=383>
Tuesday 10 June 2014
41 Portland Place, Academy of Medical Sciences, London, W1B 1QH
Tutor: Rachel Maund, Marketability
This course provides an essential introduction to the changing and challenging role of promoting journals in today's market. Expectations of editorial boards can be high, and marketing staff need to be able to produce a plan which is impressive to editors, delivers results and is achievable. Delegates will discuss a variety of promotional ideas and put them to the test by working on a case study.
PROGRAMME
* The changing market for journals - overview of how libraries, subscription agents, academics and publishers interact and the latest market trends
* Marketing plans - key stages of planning and implementing a promotional plan (setting objectives, identifying the market and appropriate strategies)
* The marketing toolkit - what is available and when to use it (email, web, social media, print and direct mail, conferences, advertising, etc)
* Monitoring results and how to measure success
DELEGATE COMMENTS
'A good step by step guide to the world of journals marketing. Really excellent delivery from the course tutor.' Iain Tessier, Emerald Group Publishing.
'Very rich explanations and relevant practice.' Sebastien Riault, Armand Colin
'Everything clear and concise with more indepth information to take away and read. Really useful and interesting discussions generated.' Emma Barnes, Earthscan
'Very full course; really appreciated extra follow-up material included with packs.' Alison Darnforth, British Sociological Association
Book now<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=383> or email [log in to unmask]<mailto:[log in to unmask]>
This event is also available as an online course<http://www.alpsp.org/Ebusiness/TrainingAndEvents/ALPSPeLearning.aspx>
More Marketing courses:
Wednesday 16 July 2014 - Effective Journals Marketing - London<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=384>
** NEW COURSE** Wednesday 19 November 2014 - How to Make Content More Discoverable Through SEO - London<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=386>
Melissa Marshall
Training and Admin Coordinator
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