1st International Congress on Brand(ing)
PATHWAYS TO BRAND(ING): FROM REPRESENTATION TO PRACTICE
2 to 4. October ‘14
We are pleased to announce the call for papers for the I International Congress on Brand(ing) entitled Pathways to Brand(ing): From Representation to Practice hosted by the Polytechnic Institute of Leiria. This is a co-organization of Polytechnic Institute of Leiria, University of Univates, Lajeado RS, Brazil and Observatório de Marcas (Brand Observatory).
PATHWAYS TO BRAND(ING): FROM REPRESENTATION TO PRACTICE aims to promote interaction and discussion among academics, researchers and professionals interested in the relevance of brands and communication to the world of business and institutions to expand research networks among scholars working in the area in organisational settings.
Contributions are invited from scholars working in a variety of disciplines including: communication studies, design, semiotics, discourse analysis, organisation studies, management studies, sociology, anthropology, social psychology, economics, marketing, law, cultural studies etc.
Presentations on the following themes are especially welcome:
• Brand identity
• Brand building
• Brand management
• Brand evaluation
• Brand tendencies
• Brand and advertising in different media
• The impact of multimodal technologies on corporate/institutional communication through brands
• Brand and genre variation across cultures
• The evolution of brands in a historical perspective
• Brand and global/localisation
• Brand discourse and ideology
• Web-mediated brands and emerging genres
• The semiotics of computer-mediated communication (e.g. language, image and sound)
• Analytical instruments in multimodal theory
• Corporate image building through the brand (logo)
• Applied neuroscience to brands
• Branding and corporate philanthropy
Submissions guidelines
Abstract proposals should be between 450 and 500 words in length. Preferred format for all submissions is Microsoft Word. Please send your proposal as attachment to [log in to unmask] and insert the title Pathways to Brand(ing) as subject of the message.
The information should also contain the following:
• Author(s) name (s);
• Title (Mr./ Ms/ Master/ PhD);
• Affiliation;
• Postal address (es).
Important dates
Abstract submission deadline: 30 June
All proposals will undergo peer review and final notifications of acceptance will be sent out by 15 July 2014.
Contacts
[log in to unmask]
For more informations, see the complet Call For Papers here: https://meocloud.pt/link/926f4903-e395-4227-b0e7-18689c4078d4/CIMB.ICB.eng.pdf/
Álvaro Sousa Designer
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Diretor do Mestrado em Design da Universidade de Aveiro
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DeCA
Universidade de Aveiro
http://www.ca.ua.pt/
Campus Universitário de Santiago
3810-193 Aveiro
Portugal
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