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Marketing and PR for the Evolving Information Service - 7th May - London
Course Leader: Shaida Dorabjee
A practical and participative course tailored to the library and information environment.
Information Professionals are required to develop new services, products and ways of working in line with changing organizational environments and business requirements. By working through well defined steps of examining the business environment, competitors and customers, and then identifying the right products and services to be offered, participants will be able to identify a firm evidence base from which to develop a marketing plan to promote these new products and services. The course will also address issues relating to the essential qualities needed in an information professional in order to communicate with confidence and raise their profile within the organisation.
On completing the course, you will be able to:
* Apply marketing and PR activities which are relevant to an information service
* Effectively communicate changes and new services to all stakeholders within the organisation
* Confidently adopt new working practices and take a business like approach to service development
* Develop a step-by-step approach to marketing and PR
For more information about this workshop visit http://www.aslib.com/training/courses/course.htm?eventid=87
Course Comments:
"Knowledgeable and helpful trainer. Coming away with tangible action points. I was very pleased with the course and would recommend it to others." - Chris Blanchett, House of Commons Library
"Shaida was excellent at making sure what she was talking about was relevant to our own roles... Gave fantastic tips for us to take away and seemed genuinely interested in what we were doing. Really Useful!" - Chloe Dash, Roche Products Ltd
"The trainer was very knowledgeable and friendly" - Terry Smith, University of West London
Download ASLIB's 2014 Training Directory for other course dates and information on on-site and one-to-one courses http://www.aslib.com/downloads/aslib_training_directory_2014.pdf
Keep up-to-date with news of further new courses and dates by checking the website: http://www.aslib.com/training/index.htm
Sue Hill
Training Co-ordinator (ASLIB)
E-mail: [log in to unmask]
Tel: +44 (0) 1274 515621
Web: http://www.aslib.com/training
For special offers and other important information find me on Linkedin (http://www.linkedin.com/pub/sue-hill/34/376/843)
or follow me on Twitter @trainingaslib
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