22ND EUROPEAN ASSOCIATION FOR SPORT MANAGEMENT (EASM) CONFERENCE 

CALL FOR WORKSHOP PAPERS 

Workshop Theme: Media Democratisation, Impact and Sport Events 

9-12 September 2014, Coventry University 

We are pleased to announce that the 22nd EASM Conference will be held at Coventry University from 9-12 Sep 2014. The Conference theme is 'Social and Commercial Impact of Sport'.  We would like to invite you and your colleagues/peers to submit an abstract/paper to be considered for presentation at our sub-theme workshop on 'Media Democratisation, Impact and Sport Events' 

With the increasingly globalised nature of the sports events industry and the concurrent democratisation of media, research assessing the impact of media development on sports events has grown increasingly important.  This workshop proposes to look at the influences of globalisation and innovative technologies in permitting, transforming and enhancing sports events, and how they are experienced. Advances in technology have transformed the ways in which sports events are produced, delivered and consumed. Information and communication technologies have opened up new possibilities for sport; amongst other things, creating new consumer and spectator markets. The advent of media technology and wider digitisation have opened up channels, such as websites, blogs, podcasts, video streaming, and mobile phone applications, which provide an increasing array of sports information and entertainment services 'on demand'. In so doing these advances have changed the way sports events are conceived, planned, mediatised and experienced.    

The workshop aims to bring together those engaged in the study, planning and promotion of sport events. Researchers at all stages in their careers are encouraged to submit. Proposals are encouraged from a range of topics which explore issues broadly related to sports events, digital media and technologies, and society, including but not limited to: 
•	Mediatisation of sports events 
•	How sport mega-events are represented and/or used in/by media 
•	How sporting events have been impacted upon or transformed by the advancement of media technologies 
•	Media spectacles and the specularisation of sports events 
•	Experience of sports events 
•	The variety of ways events are 'invented', 'packaged' and 'consumed' via media technologies 
•	How audiences/spectators/fans consume sporting events 
•	The influences of globalisation and innovative technologies in transforming and enhancing the sports event experience 
•	Global sports events 
•	Locating/representing the local in global events 
•	Global/glocal media coverage of events 
•	Mediated challenges, resistance and/or disruptions to and within global sports events 
•	Distribution of sport events broadcasts and programmes 
•	The power of media to promote or marginalise sports events 
•	Viewing rights 
•	The impact and role of social/new media on traditional sport event broadcasts 

Format 
This workshop will consist of the presentation of papers. The call for sessions shall consist of a proposal of 150-200 word summary. Workshop outcomes will be channelled into a special issue of a journal. 
For more information on this workshop, please address any questions to: Dr Donna Wong ([log in to unmask]), Dr Thomas Fletcher ([log in to unmask]) or Dr Damion Sturm ([log in to unmask]). 

Abstract Submission 


More information on the EASM conference can be found at: http://www.easm2014.com/ 

Call for abstract can be found here: http://www.easm2014.com/the-conference/workshops.html 

Further abstract submission guidelines can be found at: http://www.easm2014.com/the-conference/call-for-papers.html 

Abstract can be submitted at: http://www.abstractreviewer.com/easm/ by 10 April, 2014