In the same vein as Andrew, this is not necessarily useful if your app is already built, but we used flurry analytics built into an iPhone app that does report on active users, sessions, session length and a whole host of other stats geared towards a mobile app audience. Worth thinking about for the future.
Cheers
Nick Stevens
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Andrew Stuck
Sent: 03 April 2014 18:08
To: [log in to unmask]
Subject: Re: [MCG] Question about active users of native apps
Hi Tamara
I am sure others have flagged up the value of incorporating some user inter-activity in your app thereby creating a digital trail for you to map. Not helpful I appreciate for those already built. We embedded a Twitter timeline and asked app users to Tweet suggestions against a particular hashtag.
Best, Andrew
On 2 Apr 2014, at 18:59, Tamara Tarasoff wrote:
> Hello. Here is a question for those of you with native apps at your
> institutions: how do you calculate numbers of active users? I use
> Appfigures to provide me with download numbers for my standalone
> native apps. However I have recently been asked to provide numbers of
> "active users". Has anyone ever done this? How do you define active
> users? What tools do you use to obtain the numbers? We don't have
> access to Google Analytics at this point and won't in the near future
> but we do have access to App Figures, Google Play and iTunes Connect.
> I know that Google Play provides numbers of uninstalls and other data
> but I am not convinced this information truly provides information on
> "active users". Any advice would be appreciated!
>
> Tamara Tarasoff
> Spécialiste national du produit - Nouveaux médias et expositions /
> National Products Specialist - New Media and Exhibitions Direction,
> Relations externes / External Relations Branch Parcs Canada / Parks
> Canada
> 25 Eddy, Station 158 (25-6-T), Gatineau, QC K1A 0M5
> [log in to unmask]
> (819) 934-0374
> Fax: (819) 997-4831
> Gouvernement du Canada/Government of Canada
>
> Vivez l'expérience : Purement génial / Experience Proper Awesome!
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Andrew Stuck
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Rethinking Cities
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