- With apologies for cross-posting -
PhD Studentship - Digital Innovation for Improving Travellers' Experience
Loughborough University ¡© Service Design Mini Centre for Doctoral Training
Co-supervised by School of the Arts & Loughborough Design School
This research study will investigate design opportunities that improve
travellers' experience through digital innovations. Methods in service
design and interaction design will be used to research about user
requirements and design a prototype.The PhD candidate can propose to
tackle a specific aspect of travellers' experience, such as: hospitality,
emotional experience, travel-related service, travel-related initiatives
for social good, cultural interactions, or experience during the journey
etc. The PhD candidate is encouraged to specify the targeted user group(s)
by considering characteristics such as purposes of travel, psychological
profiles, demography or other personal attributes. The PhD candidate is
also encouraged to be original in proposing the specific research study.
The ultimate aims of this research are to: discover design opportunities
that improve travellers' experience, propose a digital innovation, and
design a prototype. Applications with strong connections to service design
will be especially welcomed.
The Service Design Mini Centre for Doctoral Training is a vibrant group
that trains postgraduate researchers to achieve success in service design
and innovation. Applications are now invited from well-qualified
candidates who want to embark on a full-time research degree programme
commencing in October 2014. Candidates must have a first or upper second
class academic qualification in a relevant subject (design, HCI, computer
science, ergonomics, social science or humanities). Relevant Master's
qualification or professional experience will be preferred.
Each studentship is valued at ¡Ì13,863 plus tuition fees at the UK/EU rate.
Non UK applicants must meet the minimum English language requirements,
details available here:
http://www.lboro.ac.uk/international/englang/index.htm
This studentship is offered by Loughborough University Graduate School as
part of the Service Design: Innovation, Travel and Wellbeing mini-Centre
for Doctoral Training (CDT) led by Dr. Kathy Pui Ying Lo
<http://www.lboro.ac.uk/departments/sota/staff/kathy-pui-ying-lo/> at
School of the Arts.
The application form is available at
http://www.lboro.ac.uk/study/apply/research/
Candidates should apply to School of the Arts and use the reference GSS14
in the funding section of the application form. Candidates should also
specify the chosen research topic. Please note that we require all online
applications to be accompanied by a research proposal and a single page
summary of why the applicant feels that they are appropriate for the post
(e.g. their particular skill set, interests and experience). The proposal
and summary should be emailed to [log in to unmask] at the same time as
submitting an online application.
This PhD research will be lead-supervised by Dr. Kathy Pui Ying Lo
<http://www.lboro.ac.uk/departments/sota/staff/kathy-pui-ying-lo/> at
School of the Arts and co-supervised by a colleague at Loughborough Design
School.
For queries about Service Design Mini-CDT and research topics, please
contact Dr. Kathy Pui Ying Lo (Academic Lead) by email in the first
instance: [log in to unmask] . For queries about application procedures
and details, please contact Sally Bellman (Research Administrator) at:
[log in to unmask]
Deadline for applications: Tue 22nd April 2014, for an October 2014 start.
Early application is strongly encouraged. Interviews will take place in
June and July 2014.
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