If you have any questions, please feel free to contact Stewart directly
(cc'd).
Sorry for cross-posting.
--
Mar Dixon
Mobile: +44 (0) 7800 539 065
www.mardixon.com :: @mardixon <http://www.twitter.com/mardixon>
www.culturethemes.com :: @culturethemes<http://www.twitter.com/culturethemes>
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*Embargoed until 00.01 Tuesday March 14th 2014 *
*#MuseumWeek *
Hundreds of museums and galleries from across the UK and Europe will come
together on Twitter later this month for the first ever #MuseumWeek, a
project that will connect people to artwork, culture, history and science
in new and interactive ways.
#MuseumWeek will take place from Monday 24th March to Sunday 30th March and
will give Twitter users direct and unparallelled access to some of Europe's
leading museums and the people behind them in 140-characters bursts.
UK organisations already signed up include the Science Museum
(@sciencemuseum), the Natural History Museum (@NHM_London), the Victoria
and Albert Museum (@V_and_A), the British Museum (@britishmuseum), Eureka!
The National Children's Museum (@eurekamuseum) and Tate (@Tate).
The project also includes some of the UK's lesser-known, smaller or more
specialist museums, such as the Roald Dahl Museum in Buckinghamshire
(@RoaldDahlMuseum), Cumbria's Pencil Museum (@PencilMuseum),
Pembrokeshire's Tenby Museum and Art Gallery (@TenbyMuseum) and the Time
and Tide Museum (@timetidemuseum) in Great Yarmouth.
#MuseumWeek offers a real-time, behind-the-scenes look at organisations
across Europe and the UK.
Participating organisations will include the hashtag #MuseumWeek in their
Tweets for the week, meaning users can follow along on Twitter. In
addition, every day there will be a different theme including
#MuseumSelfies, #AskTheCurator and #MuseumMemories.
Some museums and galleries will also run their own projects to coincide
with the week. Historic Royal Palaces (@HRP_Palaces) will be giving users a
unique insight into a day in the life of Henry VIII, and hosting a live
Twitter Q&A with the former monarch between 8 and 9 p.m. on Monday 24
March.
https://twitter.com/HRP_palaces/status/425995191615377408
The Natural History (@NHM_London) and Victoria & Albert (@V_and_A) museums
will be partnering on a special #MuseumSelfies initiative at their 'Friday
Lates' event on 24 March
A full list of participating UK organisations can be viewed
here<https://discover.twitter.com/arts/museums>.
(https://discover.twitter.com/arts/museums)
Mar Dixon (@MarDixon), an expert in social media and museums and host of
the @CultureThemes project, said: "Every day of the year museums and
cultural institutions across the world are using Twitter in exciting and
interesting ways to tell the stories of their collections to new audiences.
"#MuseumWeek will shine a light on these activities, giving a real-time
glimpse into the workings of museums across the UK and Europe, 140
characters at a time."
Jesse Ringham, Digital Communications Manager from Tate, said: "Tate's
presence on Twitter is crucial to engaging our global audiences in on-going
conversations about art and creativity. @Tate now has 1 million followers,
making the gallery the most followed museum on Twitter in Europe and the
third largest worldwide.
"We're delighted to be joining this international initiative alongside
large and small museums and galleries from the UK and beyond."
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*@stewartrussell <https://twitter.com/stewartrussell>*
Communications | Twitter UK
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