Dear Gem list members,
On **Tuesday 25 February** Frances Booth will return to Creating Capacity
with the Writing with Oomph, the course that gets you thinking about how you
use words and the impact they have. Frances is the author of The Distraction
Trap: How to Focus in a Digital World (Pearson, 2013). She is an experienced
journalist, having worked for 8 years for The Guardian and The Daily
Telegraph. She is the founder of Here are some words:
www.herearesomewords.com and will pass on her top tips for making words
powerful.
What will you learn?
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By the end of the session you will have learned how to:
* Craft powerful messages that grab the attention of your audience
* Use tools and tips to write well
* Write for the web
* Write for Search Engine Optimisation (SEO)
* Produce writing that your audience will enjoy
If you are struggling to produce effective copy for your website, marketing
messages to promote education services, or other communications with your
users, then this is the place to start. 100% of previous participants said
they would recommend the course, updated for 2014, to a colleague.
What to do next?
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The course costs £175 plus VAT and will be held in our central London venue.
To book and register just click here: http://bit.ly/CCWwO_book and you will
be able to pay by credit / debit card or request an invoice. Need to know
more? Just email us at [log in to unmask] with your question.
All the best,
Henrietta and Anita
[log in to unmask]
www.creatingcapacity.org
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For information about joining, leaving and suspending mail (eg during a holiday) see the list website at https://www.jiscmail.ac.uk/cgi-bin/webadmin?A0=GEM
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