At our museum we employ a pretty strict separation between content creation
and presentation.
So, the digital media team administer social media channels, actually
publishes, creates and evolves standards, is responsible for overall
digital strategy (all networks - in gallery and remote) and transmedia
storytelling (leveraging one method of delivery against another).
Various departments and teams are then responsible for content creation and
their own projects which become clients of the digital media group when
digital media (incl social media) is required.
Communications does vet writing but we have publishing standards and style
guides, etc. which mitigate required effort. Given the nature of our
subject matter it has been a hell of an exercise to arrive at a functioning
model that has proven efficient and effective. The digital media team also
chairs a weekly "Publishing Meeting". Staff from all program departments
attend this meeting - learning & edu programs, comms, marketing, research,
curation, events, etc.
So, administration, metrics, standards, strategy, and publishing is in
digital media, but content creation and project initiation (which may
require social media) is in individual departments and fed through
inter-departmental processes.
Corey
--
Corey Timpson
Director, Design + New Media & Collections | Directeur, conception +
nouveaux médias & collections
Canadian Museum for Human Rights | Musée canadien pour les droits de la
personne
Office | Bureau: 204.289.2070
TTY | Téléscripteur: 204.984.5730
Fax | Téléc.: 204.289.2001
269 rue Main Street, Winnipeg, MB, R3C 1B3
Twitter: @coreytimpson
http://museumforhumanrights.ca/ |
museepourlesdroitsdelapersonne.ca<http://www.museedesdroitsdelapersonne.ca/>
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On Fri, Dec 6, 2013 at 4:02 AM, Adrian Murphy <[log in to unmask]>wrote:
> Our social media is mainly overseen by us in the Digital team. We're part
> of a wider Communications and Income Generation unit, which also includes
> Marketing and PR and more.
>
> That said, depending on platform, there are some other teams involved.
>
> Facebook, twitter, pinterest, youtube, vine, flickr -> Mainly Digital team
> (though we like to get others involved too)
>
> Instagram -> We have about 5 or 6 staff members who update Instagram with
> behind the scenes pics (from Learning, Collections Management, Conservation
> and us in Digital).
>
> Tumblr -> updated by a team working in our stores (Collections Management,
> Documentation, Conservation)
>
> Adrian
>
>
>
> --
> Adrian Murphy
> Digital Media Manager
> Horniman Museum and Gardens
>
> Dir: 020 8291 8724
> email: [log in to unmask]
>
>
> -----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> Kajsa Hartig
> Sent: 05 December 2013 17:33
> To: [log in to unmask]
> Subject: [MCG] Where does social media reside in your organisation?
>
> Hi,
> following this interesting discussion of the size of the digital team, I
> would very much like to know:
>
> Where in your organisation does social media responsibility reside?
> And do you have other hubs for social media other than the core team?
> (And what are the strategies behind?)
>
> Best regards
> Kajsa Hartig
> New media, Nordiska museet
> Stockholm
> Sweden
>
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