Thanks John, I'll read those links with new purpose today. Ally
--
Alun Edwards [log in to unmask]
University of Oxford
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of John Benfield
Sent: 11 December 2013 09:57
To: [log in to unmask]
Subject: Re: [MCG] QR codes bad or good [Scanned]
Hi
According to Forrester QR use is still on the increase (http://blogs.forrester.com/reineke_reitsma/13-05-10-the_data_digest_the_uptake_of_qr2d_bar_codes) as well as according to Pitney Bowes (http://www.pb.com/smb/qr-codes/marketing/statistics-trends-use/reports/2012-us-europe).
But what do market researchers know?
I thought this was quite amusing bearing in mind the context of your question: http://marketingland.com/the-death-of-the-qr-code-37902 - as it says QR readers are not bundled with phones, yet Bluetooth and NFC is increasingly - I think it is these that are going to drastically change how we interact with our physical environment. The only thing with QR codes is that the user has intent when interacting (rather than just accidental encountering).
John Benfield
User Experience Manager
Royal Shakespeare Company
01789 272351
07825 397387
www.rsc.org.uk
P Please consider the environment before printing this email.
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