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(1) Statistician in Analytic Digital Commerce
http://www.summit.co.uk/careers/statistician-in-analytic-digital-commerce/
Summit Media is a highly successful business started twelve years ago,
its focus has always been on developing its workforce and giving
opportunities for individuals to succeed. It currently works delivering
both eCommerce and online marketing for a large number of national and
international clients, including Argos.
As one example, suppose you want to buy a laptop. What you might do is
go to a search engine such as Google or Bing and type laptop (known as
the keyword) in the search field. If you are using Google, what you may
see are some sponsored links (adverts), as well as the results of
natural search offered by Google's search algorithm. The sponsored links
appear because the keyword you typed is a keyword that a company has
paid Google to display whenever someone searches for it. Sometimes there
is a list of sponsoring companies on the right-hand-side of the screen,
depending on which search engine you use. Although this is a rather a
simplification, broadly what happens is that if you then click on the
advert, the sponsoring company will pay Google - or the search engine
you used - a small amount. This is called pay per click (PPC). The
browsing and purchasing history of potential customers results in an
enormous volume of data. For example, for every keyword for a given
sponsor, there may be a daily summary which reports the total number of
adverts shown, the resulting number of visits, the total amount paid by
the sponsoring company for the clicks, the total sales revenue generated
by the clicks, and so forth. One of Summit Media's tasks is to maximise
the flow of traffic to a client, and we do this by managing the keywords
and prices paid per click using our expertise. This expertise is based
on models constructed by our statisticians and our industry knowledge.
This is an exciting opportunity in an area which is dynamic and with
high value and considerable potential, and will suit someone wishing to
make a career in statistics in a vibrant company with UK-leading
prospects in statistical management of digital commerce.
We are looking for a talented statistician who will assist with the
construction and exploitation of statistical models relating to Summits
eCommerce management. You will be conversant with R programmes and use
this knowledge to investigate factors that are likely to affect our
management of digital commerce.
This is an exciting opportunity in an area which is dynamic, has high
value and considerable potential. The role will suit someone wishing to
further a career in statistics in a vibrant company with UK-leading
prospects in statistical management of digital commerce. You will join a
current Insight team comprising three statisticians, (at PhD or MSc
levels) and will collaborate with other staff in client facing roles. We
also have a strong link with Durham University who provide expert advice
and advanced technical input from a senior statistician.
The Role
Familiarisation with Summit, its existing statistical models,
understanding the management and analysis of internet sales data
Helping to identify commercial opportunities through analysis and
exploitation of data
Analyse existing data and investigate factors likely to affect the
management of digital commerce. Develop statistical models for relevant
factors
Analysis of customer behaviour to identify factors relevant to
purchasing behaviour
Test statistical models for applicability to new scenarios.
Design of live interventions to test hypotheses
Train non-statistical staff at Summit to use methodology created by
the statistics team. Help prepare user interfaces for the tools useable
by Summit staff
Help/advise on technical sales material for use with potential
customers of the statistical methodology
Document techniques and procedures for use within the company
The Person
Excellent communication and interpersonal skills
Highly motivated
Well organised
Analytical mind
Attention to detail
Able to work to tight deadlines
Qualifications/Knowledge/Experience
Salary will depend on experience and qualifications. We are happy to
consider MSc- and PhD-level applicants. As such, salary will be
commensurate and we will expect you to hit the ground running. If you
are currently or recently graduating with a first degree, in-house
training and support will be provided and we will give you more time to
adapt to the demands of the position.
Degree in Statistics or Maths with a high proportion of statistics
modules (minimum 2:1)
Postgraduate statistics qualification desirable
Microsoft Office/Excel
Familiarity with internet applications
R programming skills
Experience of statistical modelling and programming using a package
such as R
Training in probability theory
Exposure to regression methods
Retail/online experience (theoretical/practical) is desirable
Salary from £22k (dependent on experience)
Location: Company premises are at Summit Media Ltd, Albion Mills, Albion
Lane, Willerby, Hull, HU10 6DN
--------------------------------------------------------------
(2)Data Analyst
Summit Media is a highly successful business started twelve years ago,
its focus has always been on developing its workforce and giving
opportunities for individuals to succeed. It currently works delivering
both eCommerce and online marketing for a large number of national and
international clients, including Argos.
As one example, suppose you want to buy a laptop. What you might do is
go to a search engine such as Google or Bing and type laptop (known as
the keyword) in the search field. If you are using Google, what you may
see are some sponsored links (adverts), as well as the results of
natural search offered by Google's search algorithm. The sponsored links
appear because the keyword you typed is a keyword that a company has
paid Google to display whenever someone searches for it. Sometimes there
is a list of sponsoring companies on the right-hand-side of the screen,
depending on which search engine you use. Although this is a rather a
simplification, broadly what happens is that if you then click on the
advert, the sponsoring company will pay Google - or the search engine
you used - a small amount. This is called pay per click (PPC). The
browsing and purchasing history of potential customers results in an
enormous volume of data. For example, for every keyword for a given
sponsor, there may be a daily summary which reports the total number of
adverts shown, the resulting number of visits, the total amount paid by
the sponsoring company for the clicks, the total sales revenue generated
by the clicks, and so forth. One of Summit Media's tasks is to maximise
the flow of traffic to a client, and we do this by managing the keywords
and prices paid per click using our expertise. This expertise is based
on models constructed by our statisticians and our industry knowledge.
This is an exciting opportunity in an area which is dynamic and with
high value and considerable potential, and will suit someone wishing to
make a career in statistics in a vibrant company with UK-leading
prospects in statistical management of digital commerce.
We are looking for a Data Analyst who will analyse and interrogate
client data to understand customer behaviour and the impact this has on
strategic decisions for our clients. This role will suit someone wishing
to pursue a career in statistics, analytics and market research, in a
vibrant company with UK-leading prospects in statistical management of
digital commerce.
This is an exciting opportunity in an area which is dynamic and with
high value and considerable potential. You will be working closely with
the Insight team comprising five statisticians, (3 at PhD level), and
will also collaborate with other staff in client facing roles. We also
have a strong link with Durham University who provide expert advice and
advanced
The Role
To interrogate data by helping with analytical projects that involve
large and complex data sets
Helping to identify commercial opportunities through analysis and
exploitation of data
To assist in the delivery of forecaster, a cross channel marketing
tool developed by the Summit Insight team
To work with appropriate teams to develop actionable insights, ensure
smooth communication and effective outputs from projects
Ensure insight from projects is proactively shared with others internally
Train internal staff and clients to use reporting systems/templates
To build effective relationships with members of the Insights and
Client Management team
The Person
Excellent communication and interpersonal skills (actively listens and
adapts communication style to the audience)
Proactive approach to work and learning
Numerate, with very strong analytical and IT skills
Analytical mind
Process orientated
Attention to detail
Creative problem-solver
Strong written, verbal and presentation skills
Supportive and approachable, responding flexibly to new challenges
Qualifications/Knowledge/Experience
Degree in Statistics or Maths with a high proportion of statistics
modules
Microsoft Office/Excel and developing and querying databases
Project management skills
Equivalent to one years experience in a data analysis role is desirable
Retail/online experience (theoretical/practical) is desirable
Experience of statistical modelling and programming using a package
such as R desirable
Salary from £18k - £25k
Location: Company premises are at Summit Media Ltd, Albion Mills, Albion
Lane, Willerby, Hull, HU10 6DN
-------------------------------------------------------------
--
Prof David Wooff D.Sc. C.Stat C.Sci FIMA FSS FHEA
Mathematical Sciences and Statistics and Mathematics Consultancy Unit,
Durham University, Science Labs, Stockton Road, Durham, DH1 3LE, UK.
email: [log in to unmask], Tel: 0191 334 3121, Fax: 0191 334 3051.
Web: http://maths.dur.ac.uk/stats/people/daw/daw.html
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