I hesitate to join this discussion for fear it will trigger another
onslaught of long posts, but ...
I just recorded a wonderful conversation with Tim Brown (CEO of IDEO) on
design thinking. This was for the MOOC course on design I am doing.
https://www.udacity.com/course/design101
We both agreed that:
- Design thinking is not unique to design (but see item below)
- It can be applied anywhere, for almost any topic, from literature to
the design of cities and administrations.
BUT: For designers it has some unique components The primary item is that
designers design -- they build, they create. And a lot of the design
thinking process comes about through the construction, whether drawings,
models, or what-have you.
BUT, one could make a similar argument for all professions. Writers think
by writing, artists by sketching or sculpting, programmers by coding, ....
we concluded that design thinking is a special set of activities, but not
restricted to designers. The mechanisms and outputs will be specialized for
the particular form of problem being addressed and the discipline.
Enough
Don
(No, the interview is not (yet?) available. Just filmed it yesterday.)
I hope to see many of you in Seoul (ICED) or Tokyo (IASDR) or Shangahi
(Shanghai Design week)
--
Don Norman
Nielsen Norman Group, IDEO Fellow
[log in to unmask] www.jnd.org http://www.core77.com/blog/columns/
Book: "Design of Everyday Things: Revised and Expanded<http://amzn.to/ZOMyys>"
(DOET2). Pub date: November 2013
Course: Udacity On-Line course based on
DOET2<https://www.udacity.com/course/design101> (free).
Nov 2013.
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