Topic: Marketing your library service with limited time and limited budget
Trainer: Terry Kendrick
Date: 25th October 2013
Time: 10.00 - 16.30 (coffee / registration starts at 9.30)
Location: CILIP, Ridgmount Street
“Marketing your library service with limited time and limited budget”
ILIG is pleased to issue an open invite to attend our 2013 Study Course. This training course is aimed at all librarians working in all sectors. There will be opportunities throughout the day for networking and experience-sharing.
Register online at www.tinyurl.com/iligmarketing
The course is being run by Terry Kendrick, who originally trained as a librarian and then had an international career as a strategic marketing
planning consultant for over 20 years working on marketing projects in 19 countries for over 50 organisations. He is currently a Senior
Lecturer in Marketing at the University of East Anglia and has been a long time CILIP trainer. Terry is the author of the 2006 Facet publication "Developing strategic plans that really work: a toolkit for public libraries".
By the end of this session delegates will be able to identify and construct real marketing messages for specific user groups and devise a
strategy for how to implement them.
Topics overed include:
Marketing - what this means in a library context
Identifying the value you have to market - how to really get attention
Communications - making sure someone is listening
Developing effective marketing messages - what should we say to them?
Implementing marketing ideas - the importance of preparing the way
What are the barriers to implementation and how can you plan to remove these.
Fees (including sandwich lunch):
ILIG Members: £60 + VAT
CILIP Members: £75 + VAT
Non-Members: £90 + VAT
Unwaged / Students (limited availability): £40 + VAT
A 15% discount is available for any organisation sending 3 or more delegates.
Register online at www.tinyurl.com/iligmarketing or email [log in to unmask] if you have any additional questions.
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