Dear David,
I read your article and I found it very interesting. It reminded me a
conversation I had a few years ago with professor Heitor Alvelos form
FBAUP about a case with the Portuguese energy company launching campaign
for a new corporate image while citing the Big D as a part of its new
proposition value. That big D, however turned out to be a Design Wash, a
term which I distilled form the fashion industry term of Green washing .
In mine opinion, to compliment your point of view, perhaps one of the
reasons for the lack of Evidence to support Design is that there are
cases where Design is not used in order to promote or facilitate any
real change in the conduct or ethic of a cooperate, but a change of
perspective in the minds of its potential consumers instead.
In such framing designer can be seen like tailors or make up artists.
David
+++
Yoad David Luxembourg
Designing the intangible,
Design Metaphysics
On 26-7-2013 2:00, David Sless wrote:
> On 26/07/2013, at 1:41 AM, ben jonson wrote:
>
>> FWD Post & comments:
>> 'The coming boom and bust of design thinking'http://news.noahraford.com/?p=246
> It's been and gone.
> As many of you know, I take the view that in the absence of rigorous and repeatable before and after evidence, we are all just shooting the breeze.
>
> https://communication.org.au/blog1/the-death-of-design/
>
> A review of the literature will not help outside the academy. Nor will D 1. 2. 3. 4. 5......∞
>
> David
>
>
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