"With the marketplace vibe around the term How Might We? continuing, we thought this might be a good moment to revisit the subject and post a further clarification....."
"In the interest of clarity and ethical historical crediting, Humantific has already written extensively on this subject. See Origins of How Might We?, on the Humantific site."
"Our clients will already know that, for many years, numerous innovation firms, including Humantific,have been using How Might We? and other invitation stem phrases as part of how upstream challenge-framing is constructed. Use of the celebrated phrase is, by now, widespread around the world. With thousands of good people already integrating the phrase into their everyday work lives, the global How Might We? collaborative language adoption continues to grow every week, month, and year. At this point, many, many firms have played a role in that common innovation language adoption advocacy. As far as we can tell, it remains an open innovation adoption wave."
"The power of creative rebranding messages can be exciting, informative, or sometimes misleading–regardless of the most honorable intentions. With this in mind, and with all due respect to our colleagues at IDEO who seem to be involved in an impressive rebranding exercise, we simply point out that IDEO did not originate and does not own the invitation stem How Might We?. Recent creative rebranding efforts by IDEO, incorporating How Might We? directly into their branded promotional materials as their new tag line, might give a different impression."
see
Who Owns How Might We?
http://www.humantific.com/who-owns-how-might-we/
...
GK VanPatter
Co-Founder
Humantific
SenseMaking for ChangeMaking
NEW YORK / MADRID
6 West 18th Street, 9th Floor
New York City, NY 10011
T: 212-660-2577
http://www.humantific.com
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...
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