** Apologies for cross-posting **
Booking is currently open on our course:
UKSG Licensing and Negotiation Skills for Librarians
Thursday 6 June 2013
The Institute of Materials, Minerals and Mining, London SW1
A highly practical one-day Licensing and Negotiation Skills course to meet
the needs of librarians involved in the acquisition of electronic resources.
Course summary
Electronic publishing continues to bring major changes to the ways in which
information is provided, hugely impacting the role and responsibilities of
information professionals.
One critical difference is the shift of emphasis from ownership to access of
electronic products, particularly journals. Access is subject to terms and
conditions which gave rise to the licence as a feature of most acquisition
agreements. Publisher licences present libraries – and their patrons – with
useful rights but also with significant restrictions and responsibilities,
which means that a thorough understanding of licensing language, and its
effect, has become critical for librarians.
At the same time, the concept of the ‘list price’ for digital journals has
become essentially meaningless as institutions and consortia select the
content they need and publishers and their representatives tailor deals to
meet these requirements. When making these deals, publishers typically seek
to maximise their income whilst libraries typically strive to control their
costs, a dynamic which means negotiation has become a fundamental part of
the acquisition process.
The digital arena presents many challenges but also considerable
opportunities. The key for information professionals is to gain a good
understanding of these new dynamics and develop the skills which will enable
them to gain the best from every licence and each negotiation. It follows
that libraries whose staff have strong licensing and negotiation skills will
have considerable advantage, particularly in the current economic climate.
Why you should attend
The course has been written for serials and acquisitions librarians involved
in e-resource purchasing in academic institutions. The course focuses
mainly on journals and other serially published content; librarians in
academic institutions who are being trained to undertake purchasing roles
will also benefit from attending. Participants will gain a good
understanding of the key issues surrounding publisher licensing and
negotiations, together with practical skills and knowledge which they will
be able to use immediately in their professional lives.
Learning objectives
At the end of the course participants will:
· understand the current key issues surrounding information
licensing and negotiations, and how these impact libraries and their patrons
· be familiar with the key clauses in publisher licences
· enhance their understanding of licensing language and its effect
· be able to compare a ‘model’ licence with a publisher licence
· understand the principles of successful negotiation in the context
of licensing online information resources
· understand the fundamental dos and don’ts of e-resource
negotiation
· have the opportunity to share and resolve licensing and
negotiation problems they have encountered in their work.
Course content
Licensing
· Introduction: what is a licence and why do we have them?
· The licence as a grant of rights: issues of access vs. ownership
· The licence as a contract: the language and effect of publisher
licences
· The devil in the detail: clause-by-clause examination of a ‘model’
licence; getting behind the legal speak; critical clauses; which clauses are
likely to be negotiable and which not;
· Discussion of delegates’ experience
· Summary: top licensing tips.
Negotiation skills
* Brief background: negotiating in the digital era
* Understanding the publisher: how the size, profile and market
position of a publisher influences negotiations
* What the publisher wants; getting what you want; issues of
affordability, value for money and sustainability
* Preparing for negotiation
* Negotiation scenarios; negotiation tactics
* Evaluating a publisher proposal
* Summary: the dos and don’ts of negotiation.
Course format
The course will be lively and engaging and will include the following
elements:
* Presentations providing key information
* Sessions which encourage discussion of delegates’ experiences and
concerns
* Quiz, exercises and other group work encouraging discussion and
sharing of ideas
* Role play by course facilitators to illustrate key points
* Participants will also be given a comprehensive course pack and
handouts designed to support them in their workplace.
Programme
09.15 Registration and coffee
09.45 Course introduction
10.15 Introduction to e-resource licensing
10.45 Break
11.00 Examining e-resource licensing in detail
12.00 Preparing for negotiations
12.45 Lunch
13.30 Negotiation tactics
14.15 Evaluating a publisher proposal (includes break at 14.45)
15.45 Closing comments and wrap-up (by 16.00)
Facilitators
Sarah Durrant, Red Sage Consulting
Tracy Gardner, Tracy Gardner Marketing
Between them the course facilitators have almost forty years’ experience of
working with publishers, libraries and a wide range of intermediaries in the
scholarly information industry, much of this in the area of journals
publishing, licensing and negotiation.
Feedback from previous Licensing and Negotiation Skills training courses:
100% of delegates on the 2012 course would recommend this course to a
colleague.
“This is the best course I have been on for a long time. The presenters'
knowledge, humour and sensible approach made what can be a complicated
subject less intimidating and easier to manage.”
“It was a very useful day.”
“I really thought the two speakers were great!”
“Every librarian involved in purchasing/licensing should do this course!”
“Lots of invaluable handouts. Good mix of presentation and practical. Nice
informal style, felt very engaged with all content.”
Fee (includes refreshments and lunch)
UKSG members £195.00 + £39.00 VAT [20%] (total £234.00)
Non-members £245.00 + £49.00 VAT [20%] (total £294.00)
Venue
The Institute of Materials, Minerals and Mining, London, SW1
How to book
Please book via the UKSG website – www.uksg.org/event/licneg060613
For further information, contact me as below.
Cancellations
By Wednesday 29 May 2013 Full refund
From Thursday 30 May 2013 No refund
NB: UKSG reserves the right to alter or vary the programme due to events or
circumstances beyond its reasonable control without being obliged to refund
monies.
Karen Sadler
Administrator
UKSG
Tel. +44 (0)1865 310834
Fax. +44(0)1865 310834
www.uksg.org <http://www.uksg.org/>
UKSG, a company registered in England and limited by guarantee
Company Number: 4145775 Registered Charity Number: 1093946
Registered office: Bowman & Hillier Building,
The Old Brewery, Priory Lane, Burford, Oxon OX18 4SG
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