@Ken Friedman: Thank you for reformulating and synthetizing my question as
well as for your list describing the situation.
I am going to contact my university's jursdiction departement to help my
on this one andwrite as much detail as can legally be written.
@Gunnar Swanson: Thank you for your input.
I will keep the list informed on the action to be tanken (in france) with
regard to the legal aspect of this problem.
2013/4/20 Gunnar Swanson <[log in to unmask]>
> On Apr 20, 2013, at 12:38 AM, Ken Friedman <[log in to unmask]>
> wrote:
> > This is the question of the degree to which a thesis should explain the
> details of a scenario used to confer a great sense of reality on the
> laboratory setting. Even though the brand names and identities are not the
> central issue, they are part of the process. My sense in a case such as
> this is that one should report the brand names as part of the scenario used
> to establish context and tone.
>
> Yes. It seems like a full, honest, and complete description would be the
> default setting.
>
> > I don’t see disclosing the brand names used in the experimental setting
> as advertising for the brands or the companies that own them.
>
> The world's landscape is full of trademarks. Pretending otherwise isn't
> rising above crass commercialism. It is silly denial of reality.
>
> > I cannot say with certainty that one is legally permitted to use a
> brand name in the thesis.
>
> The holders of trademarks have distorted the law and their "rights" in the
> US and the situation is worse in some other countries but even so, I can't
> think how it would not be legal unless you somehow falsely implied a
> business relationship or illegally disparaged the brand.
>
> Gunnar
>
> Gunnar Swanson
> East Carolina University
> graphic design program
>
> http://www.ecu.edu/cs-cfac/soad/graphic/index.cfm
> [log in to unmask]
>
> Gunnar Swanson Design Office
> 1901 East 6th Street
> Greenville NC 27858
> USA
>
> http://www.gunnarswanson.com
> [log in to unmask]
> +1 252 258-7006
>
>
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*Laboratoire de Conception de Produit et Innovation *
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