Digital marketing toolkit: Ned Potter
Venue: Edinburgh (venue to be confirmed)
Date: Tuesday, 21 May, 2013 - 09:30 - 16:30
Course Outline:
There's an increasing array of emerging technologies which can be used to successfully market your service. Moving beyond the social network basics, this course will look at how to identify which technologies will be useful for marketing your organisation, how to use them effectively, and tips, tricks and general best-practice for marketing online. Topics will include marketing with video, viral marketing, mastering geolocation (such as FourSquare), mobile apps, publishing online, getting the most out of QR Codes, and taking social media marketing to the next level.
Who should attend:
This course is aimed at anyone already has a grounding in social media, but wants to know how to take it to the next level and make better use of the tools out there.
Course Presenter: Ned Potter
Ned Potter is an academic librarian at the University of York. He speaks and writes on the subjects of marketing and emerging technologies, and has provided marketing expertise for clients as diverse as Bodleian Libraries and the Latvian Ministry of Culture. He has won various awards including being named as a Library Journal Mover & Shaker in the Marketing category, and he is the author of the Library Marketing Toolkit published by Facet Publishing in 2012.
He can be found online at www.librarymarketingtoolkit.com.
Costs (including lunch and refreshments):
UKeiG members £190 + VAT at the current rate; others £230 + VAT at the current rate
To register your interest in this meeting, reserve a place, or request further details, please email [log in to unmask] or see the UKeiG website
http://www.ukeig.org.uk/trainingevent/digital-marketing-toolkit-ned-potter-0
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