Looks pretty serious to me:
and their mission:
'Transforming the quality and cost of NHS care delivery
through simulation, modelling and systems thinking '
2013/4/3, Simon Hatcher <[log in to unmask]>:
> Is this an April Fool? I have no idea what this is about having read it
> twice - is it some sort of exercise to get every meaningless phrase about
> treating sick people into one email?!
> "Secure significant economic stimulus" - they want money?
> "an overview of problem structured approaches" ?!
> "the latest in value thinking" - been working as a clinician for thirty
> years clearly what I have missed is value thinking...
> This can't be for real...
> Professor Simon Hatcher
> Department of Psychiatry
> University of Ottawa
> Clinical Associate Professor
> Department of Psychological Medicine
> University of Auckland
> New Zealand
> From: Evidence based health (EBH) [[log in to unmask]] on
> behalf of Ginny Lee [[log in to unmask]]
> Sent: Thursday, 4 April 2013 5:22 a.m.
> To: [log in to unmask]
> Subject: Cumberland Initiative - modelling and simulation in health
> LAUNCH INVITATION
> May 1-3, 2013
> 410 Wharfedale Road, IQ Winnersh RG41 5TS
> The Cumberland Initiative is proud to announce that it is creating a
> national centre as a laboratory for models of care. Backed by NHS
> organisations, universities, industry and clinicians, we want to develop a
> predictive, instead of reactive, NHS. We aim to
> Transform the quality and cost of NHS care delivery through systems
> Secure significant economic stimulus through new products, systems and
> You are cordially invited to join us at one or more of the following family
> of events during the launch week in May. These include:
> Better ways to manage unscheduled care (May 2nd)
> This workshop brings together a mix of clinical managers, simulation
> companies and academics to demonstrate how a combination of better process
> and simulation support can make an impact in this needy field.
> Keynote speakers:
> Russell Emeny, Director, Urgent and Emergency Care Intensive Support Team,
> NHS IMAS
> Dr Andrew Fordyce, Torbay Hospital
> Laura McLay, Virginia Commonwealth University, USA
> Peter Lacey, CEO, Whole Systems Partnership
> Professor Sally Brailsford, University of Southampton
> Professor Paul Harper, Cardiff University
> Master Class in Systems Thinking (May 3rd)
> This workshop offers an overview of problem structuring approaches and a
> chance to hear about the latest simulation packages.
> Keynote speakers:
> Claire Cordeaux, Simul8
> Professor Con Connell, University of Southampton
> Dr Jonathan Klein, University of Southampton
> Products and pathways for a value-sensitive world
> This public interest forum will present the latest in value thinking,
> following nearly a decade of research by the MATCH consortium into measures
> of cost effectiveness in purchasing technology and commissioning services.
> Keynote Speakers:
> Professor Richard Lilford, University of Birmingham
> “Cost-effectiveness: moving products to service evaluation”
> Paul Runeckles, Merck-Serono
> “New business models for better pathways”
> Plus: The Cave
> This is an interactive space where simulations and models will be running
> with the opportunity to talk to commercial and academic specialists.
> As part of this service, several universities are offering a Masters project
> over the summer to take on a project that you define during your visit to
> The Cave.
> To enable commissioning and trust teams to explore in detail, the three days
> will be split into 45 minute sessions during which you will have access to a
> simulation specialist.
> To find out more or book: Email: [log in to unmask]
> The three-day event is at IQ Winnersh, near Reading. It has its own
> dedicated railway station, is close to Junction 10 of the M4 motorway and
> there is a 10-minute bus shuttle service to central Reading.